Shopify Email
Free
Free to use$0.00
Per year
$0
First 10,000 emails a month free, then $1 per 1,000; needs a Shopify plan
Visit Shopify Email ↗Shopify Email vs Omnisend
Compare with for .
Shopify Email
71%
match · $0/yr
Omnisend
62%
match · $192/yr
What matters most?
Set your own weights
What you'd pay
Entry plan for 10 people, billed yearly where offered, in US dollars (USD). Prices checked Oct 2026.
Smaller bill
Omnisend
Standard
Flat price, whole team$16.00
× 12 months$192.00
Per year
$1.60 per person / mo
$192
Starting price; rises with usage
Visit Omnisend ↗Shopify Email
From $1Free plan
Shopify stores that want the most free email sends and don't need deep segmentation yet.
vs
Omnisend
From $16Free plan
G2 4.6 · 1,254 reviewsShopify and WooCommerce stores that want abandoned cart and welcome automations on a free plan with round-the-clock support.
Side by side
| Shopify Email | Omnisend | |
|---|---|---|
| Pricing | Free up to 10,000 emails/month, then $1 per 1,000 emails (needs a Shopify plan) | Free (250 contacts); paid from $16/month (Standard, 500 contacts, monthly) |
| G2 Rating | Not yet verified | 4.6 (1,254 reviews) |
| Best For | Shopify stores that want the most free email sends and don't need deep segmentation yet. | Shopify and WooCommerce stores that want abandoned cart and welcome automations on a free plan with round-the-clock support. |
Pros and cons
Shopify Email
Pros
- 10,000 free emails a month, 20 times Klaviyo's free allowance
- No contact limit: you pay only for emails sent
- Built into Shopify, so products and orders are already there
- No monthly commitment
Cons
- Only for Shopify stores, and you pay for the Shopify plan
- Simpler segmentation and reporting than Klaviyo
- SMS is a separate charge and only in some countries
- No listing on G2 to compare user ratings
Omnisend
Pros
- Automations, including abandoned cart, work on Free
- Omnisend lists 24/7 support with no 60-day or 30-day cutoff
- Adds 500 web push notifications a month
- Asks before upgrading you when you pass a limit
Cons
- Same 250 contacts and 500 emails a month as Klaviyo
- No SMS on Free for accounts created since May 4, 2026
- SMS needs Pro, from $59/month
- Billable contacts include non-subscribers who got automated messages
Related comparisons
Marketing Automation
Marcus WilliamsUpdated October 2026
Klaviyo Free Plan
Klaviyo's free plan covers 250 active profiles and 500 emails a month, with flows, forms and $5 of texts. Use it to set up your store's flows, and move to the $20 plan once you pass 250 people or send more than two campaigns a month.
Marcus WilliamsUpdated October 2026Marketing AutomationMarcus WilliamsUpdated October 2026
Klaviyo Pricing
Most stores should start on Klaviyo's Email plan: $20 a month at 500 profiles, $100 at 5,000 and $150 at 10,000. Above 10,000 profiles the price climbs fast ($350 at 15,000), so compare Omnisend there.
Marcus WilliamsUpdated October 2026