MailerLite
Small businesses that want a low monthly bill, a real automation builder on the entry paid plan, and landing pages or a simple website in the same account.
Quick overview
- Pricing
- Free (250 subscribers); paid from $10.80/month (Comfort, 500 subscribers, annual)
- Plans
- Free: up to 250 active subscribers, 2,500 emails/month, 2 seats, 3 active automations (5 steps each), 1 website and 1 landing page. Comfort (monthly / annual per month): 500 subscribers $12 / $10.80; 1,000 $19 / $17.10; 2,500 $33 / $29.70; 5,000 $49 / $44.10; 10,000 $89 / $80.10; 25,000 $179 / $161.10; 50,000 $319 / $287.10. Comfort sends up to 10x the top of your subscriber tier each month, with 3 seats and 50 automations. Power (monthly / annual per month): 500 $25 / $22.50; 1,000 $39 / $35.10; 2,500 $49 / $44.10; 5,000 $69 / $62.10; 10,000 $129 / $116.10; 25,000 $239 / $215.10; 50,000 $389 / $350.10, with unlimited emails (fair use), seats and automations. Enterprise above 200,000 subscribers is custom. 14-day trial of premium features, no credit card. Plans were renamed and repriced on June 16, 2026 (Growing Business became Comfort, Advanced became Power).
- G2 rating
- 4.6 / 5.0
- Comparisons
- Featured in 5 comparisons
Key features
- Drag-and-drop, Simple and custom HTML email editors on every plan
- Visual automation builder with ecommerce triggers (3 / 50 / unlimited active automations by plan)
- Websites, blogs and landing pages, with an AI landing page builder
- Sell digital products, bookings and paid newsletter subscriptions
- Email A/B testing on all plans, multivariate testing on Comfort and Power
Pros
- Comfort is the cheapest plan here with real automation at 500 and 2,500 subscribers ($12 and $33 per month, billed monthly)
- Comfort allows 50 automations with up to 100 steps each
- Email A/B testing is included even on the Free plan
- 14-day trial of premium features with no credit card
Cons
- The Free plan was cut to 250 subscribers and 2,500 emails per month on June 16, 2026
- No SMS or transactional email inside MailerLite plans; those run through MailerSend, a separate product
- Comfort caps monthly sends at 10x your tier, so heavy senders need Power
- Existing customers moved to the new prices at their next renewal
MailerLite in our comparisons
Best Email Marketing Software for Small Business
Pick MailerLite if you want real automation at the lowest monthly price. Pick Brevo for the tightest budget or SMS, and Constant Contact if you want live phone support.
+2
Marcus WilliamsUpdated October 2026Constant Contact alternatives
Switch to MailerLite for more automation at the same starting price. Pick Brevo for SMS beyond the US, and stay with Constant Contact if live phone support matters most.
+2Marcus WilliamsUpdated October 2026Kit alternatives
For most newsletter writers, beehiiv is the best Kit alternative: 0% on paid subscriptions, an ad network and paid recommendations. Pick Substack for a free start with discovery, or Ghost to own your site with no revenue cut.
+2Marcus WilliamsUpdated October 2026Mailchimp alternatives
Pick MailerLite if you want the lowest bill at around 10,000 contacts with automations included. Pick Klaviyo if you run an online store.
+2Marcus WilliamsUpdated October 2026MailerLite alternatives
If you already pay, MailerLite Comfort is still one of the cheapest plans with real automation. If the new 250-subscriber free plan is too small, Kit (free to 10,000 subscribers) or Brevo (priced by sends) are the best ways out.
+2Marcus WilliamsUpdated October 2026