MailerLite
Comfort
Flat price, whole team$10.80
× 12 months$129.60
Per year
$1.08 per person / mo
$130
Starting price; rises with usage
MailerLite vs ActiveCampaign
Compare with for .
MailerLite
85%
match · $130/yr
ActiveCampaign
66%
match · $180/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
ActiveCampaign
Starter
Flat price, whole team$15.00
× 12 months$180.00
Per year
$1.50 per person / mo
$180
Under 1,000 contacts; rises with contacts
MailerLite
From $10.80Free plan
G2 4.6 · 1,109 reviewsSmall businesses that want a low monthly bill, a real automation builder on the entry paid plan, and landing pages or a simple website in the same account.
vs
ActiveCampaign
From $15
G2 4.4 · 14,813 reviewsSmall businesses with a sales process or long customer journeys that need branching, behavior-based automation and are willing to pay for it.
Side by side
| MailerLite |  ActiveCampaign | |
|---|---|---|
| Pricing | Free (250 subscribers); paid from $10.80/month (Comfort, 500 subscribers, annual) | No free plan; from $15/month (Starter, 1,000 contacts, annual) or $19/month (monthly) |
| G2 Rating | 4.6 (1,109 reviews) | 4.4 (14,813 reviews) |
| Best For | Small businesses that want a low monthly bill, a real automation builder on the entry paid plan, and landing pages or a simple website in the same account. | Small businesses with a sales process or long customer journeys that need branching, behavior-based automation and are willing to pay for it. |
Pros and cons
MailerLite
Pros
- Comfort is the cheapest plan here with real automation at 500 and 2,500 subscribers ($12 and $33 per month, billed monthly)
- Comfort allows 50 automations with up to 100 steps each
- Email A/B testing is included even on the Free plan
- 14-day trial of premium features with no credit card
Cons
- The Free plan was cut to 250 subscribers and 2,500 emails per month on June 16, 2026
- No SMS or transactional email inside MailerLite plans; those run through MailerSend, a separate product
- Comfort caps monthly sends at 10x your tier, so heavy senders need Power
- Existing customers moved to the new prices at their next renewal
ActiveCampaign
Pros
- Deepest automation in this list once you are on Plus or higher
- Segmentation and contact scoring grow with each tier
- Transactional email add-on available on every plan
- Wide integration list, from Zapier and Calendly to ad platforms
Cons
- No free plan, and the smallest priced tier is 1,000 contacts
- Starter caps each automation at 5 actions and the account at 25,000 contacts
- Most expensive tool here at 10,000 contacts ($189/month on Starter, monthly)
- SMS needs Plus or higher, and CRM pipelines cost extra
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