Creators who sell courses, products or services alongside a newsletter and need email automation more than a publishing website.
Quick overview
- Pricing
- Free up to 10,000 subscribers; paid from $33/month (Creator, billed yearly, 1,000 subscribers)
- Plans
- Free: up to 10,000 subscribers, 1 user, unlimited broadcasts, landing pages and forms; no automations. Creator (monthly, annual in brackets): 1,000 subscribers $39 ($390/year); 3,000 $59 ($590); 5,000 $89 ($890); 10,000 $139 ($1,390). Pro: 1,000 $79 ($790/year); 5,000 $139 ($1,390); 10,000 $189 ($1,890); first year of annual Pro is 25% off until November 7, 2026 for lists up to 65,000. Selling paid newsletters and products costs 3.5% + 30 cents per sale on all plans. 14-day trial of Creator and Pro.
- G2 rating
- 4.4 / 5.0
- Comparisons
- Featured in 5 comparisons
Key features
- Visual automations and email sequences (Creator and up)
- Paid newsletters, digital products and tip jars on every plan
- Free and paid recommendations through the Kit creator network
- Newsletter sponsorship matching with brands
- Unlimited landing pages and forms, even on Free
Pros
- Free plan covers up to 10,000 subscribers
- Deep automations and sequences on Creator
- Sells paid newsletters and digital products in one place
- Recommendations and sponsorships for growth and income
Cons
- 3.5% + 30 cents per sale on every plan
- Free plan has no automations
- Paid Recommendations carry a 23.5% fee
- Not built as a publication website like Ghost or Substack
Kit in our comparisons
beehiiv vs Substack
Substack costs nothing until readers pay and has the best discovery. beehiiv costs a monthly plan but takes 0% of paid revenue, so it wins once you earn about $950/month on a 5,000-subscriber list.
Marcus WilliamsUpdated October 2026Best Email Marketing Software for Small Business
Pick MailerLite if you want real automation at the lowest monthly price. Pick Brevo for the tightest budget or SMS, and Constant Contact if you want live phone support.
+2Marcus WilliamsUpdated October 2026Kit alternatives
For most newsletter writers, beehiiv is the best Kit alternative: 0% on paid subscriptions, an ad network and paid recommendations. Pick Substack for a free start with discovery, or Ghost to own your site with no revenue cut.
+2Marcus WilliamsUpdated October 2026Mailchimp alternatives
Pick MailerLite if you want the lowest bill at around 10,000 contacts with automations included. Pick Klaviyo if you run an online store.
+2Marcus WilliamsUpdated October 2026MailerLite alternatives
If you already pay, MailerLite Comfort is still one of the cheapest plans with real automation. If the new 250-subscriber free plan is too small, Kit (free to 10,000 subscribers) or Brevo (priced by sends) are the best ways out.
+2Marcus WilliamsUpdated October 2026