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Marketing Automation

beehiiv vs Kit

Compare with for 10 people.

beehiiv
61%
match · $588/yr
Kit
78%
match · $396/yr

Kit is the better fit.

It costs $192 less a year for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

beehiiv
Lite
Flat price, whole team$49.00
× 12 months$588.00
Per year
$4.90 per person / mo
$588

Starting price; rises with usage

Kit
Creator
Smaller bill
Flat price, whole team$33.00
× 12 months$396.00
Per year
$3.30 per person / mo
$396

Starting price; rises with usage

Choose a tool

beehiiv

From $49Free plan

Newsletter operators who treat the newsletter as a business: they want to keep paid revenue, sell ads, run automations and own their website and domain, and they are fine paying a monthly plan to do it.

Kit

From $33Free plan
G2 4.4 · 236 reviews

Creators who sell courses, products or services alongside a newsletter and need email automation more than a publishing website.

Side by side

beehiivKit
PricingFree up to 2,500 subscribers; paid from $49/month (Lite, billed yearly, 1,000 subscribers)Free up to 10,000 subscribers; paid from $33/month (Creator, billed yearly, 1,000 subscribers)
G2 RatingNot yet verified4.4 (236 reviews)
Best ForNewsletter operators who treat the newsletter as a business: they want to keep paid revenue, sell ads, run automations and own their website and domain, and they are fine paying a monthly plan to do it.Creators who sell courses, products or services alongside a newsletter and need email automation more than a publishing website.

Pros and cons

beehiiv

Pros

  • No cut of paid subscription revenue, only Stripe fees
  • Several ways to earn besides subscriptions: ad network, paid recommendations, digital products
  • Real automation, segmentation and API tools for a newsletter platform
  • Free plan with unlimited sends up to 2,500 subscribers

Cons

  • Paid subscriptions, ads and custom domains need a paid plan (from $49/month billed yearly)
  • Plan price climbs with your list, even if few readers pay
  • No reader app or social feed comparable to Substack's
  • Branding removal, multiple paid tiers and the Send API are Pro only

Kit

Pros

  • Free plan covers up to 10,000 subscribers
  • Deep automations and sequences on Creator
  • Sells paid newsletters and digital products in one place
  • Recommendations and sponsorships for growth and income

Cons

  • 3.5% + 30 cents per sale on every plan
  • Free plan has no automations
  • Paid Recommendations carry a 23.5% fee
  • Not built as a publication website like Ghost or Substack

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