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Marketing Automation

beehiiv vs Substack

Compare with for 10 people.

beehiiv
40%
match · $588/yr
Substack
71%
match · $0/yr

Substack is the better fit.

It's free for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

beehiiv
Lite
Flat price, whole team$49.00
× 12 months$588.00
Per year
$4.90 per person / mo
$588

Starting price; rises with usage

Substack
Free
Smaller bill
Free to use$0.00
Per year
$0

Free to start

Choose a tool

beehiiv

From $49Free plan

Newsletter operators who treat the newsletter as a business: they want to keep paid revenue, sell ads, run automations and own their website and domain, and they are fine paying a monthly plan to do it.

Substack

From FreeFree plan

Writers who want to start free, grow through a built-in reader network and app, and are happy to give up 10% of paid revenue in exchange for zero monthly costs and almost no setup.

Side by side

beehiivSubstack
PricingFree up to 2,500 subscribers; paid from $49/month (Lite, billed yearly, 1,000 subscribers)Free to publish; 10% of paid subscription revenue plus Stripe fees
G2 RatingNot yet verifiedNot yet verified
Best ForNewsletter operators who treat the newsletter as a business: they want to keep paid revenue, sell ads, run automations and own their website and domain, and they are fine paying a monthly plan to do it.Writers who want to start free, grow through a built-in reader network and app, and are happy to give up 10% of paid revenue in exchange for zero monthly costs and almost no setup.

Pros and cons

beehiiv

Pros

  • No cut of paid subscription revenue, only Stripe fees
  • Several ways to earn besides subscriptions: ad network, paid recommendations, digital products
  • Real automation, segmentation and API tools for a newsletter platform
  • Free plan with unlimited sends up to 2,500 subscribers

Cons

  • Paid subscriptions, ads and custom domains need a paid plan (from $49/month billed yearly)
  • Plan price climbs with your list, even if few readers pay
  • No reader app or social feed comparable to Substack's
  • Branding removal, multiple paid tiers and the Send API are Pro only

Substack

Pros

  • Costs nothing until readers pay you
  • Built-in discovery through the app, Notes, recommendations and Bestseller badges
  • Podcast, video, live video and chat included at no extra cost
  • Very little to set up or maintain

Cons

  • 10% of paid revenue forever, with no flat-fee option
  • Emails still send from an @substack.com address even with a custom domain
  • No public API, no Zapier and limited automations
  • Moving paid subscribers off Substack needs help from its support team; Apple in-app subscribers cannot move

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