MailerLite
Entry plan
Flat price, whole team$10.80
× 12 months$129.60
Per year
$1.08 per person / mo
$130
Starting price; rises with usage
MailerLite vs Substack
Compare with for .
MailerLite
65%
match · $130/yr
Substack
71%
match · $0/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Substack
Free
Free to use$0.00
Per year
$0
Free to start
MailerLite
From $12Free plan
G2 4.6 · 1,109 reviewsCreators on a budget who want automations and a website for less than Kit Creator at small and mid list sizes.
vs
Substack
From FreeFree plan
Writers who want to start free, grow through Substack's apps and recommendations, and accept a 10% cut of paid revenue.
Side by side
| MailerLite | Substack | |
|---|---|---|
| Pricing | Free up to 250 subscribers; paid from $12/month (monthly) or $10.80/month (annual) | Free; Substack takes 10% of paid subscription revenue (plus Stripe fees) |
| G2 Rating | 4.6 (1,109 reviews) | Not yet verified |
| Best For | Creators on a budget who want automations and a website for less than Kit Creator at small and mid list sizes. | Writers who want to start free, grow through Substack's apps and recommendations, and accept a 10% cut of paid revenue. |
Pros and cons
MailerLite
Pros
- Comfort is $19/month at 1,000 subscribers (monthly), half Kit Creator's $39
- 50 automations on Comfort
- Website, blog and landing pages included
- 14-day trial with no card
Cons
- Free plan is only 250 subscribers since June 2026
- No recommendations network or ad network
- Comfort caps monthly sends at 10x your tier
- Pricing page does not state the fee on paid newsletter sales
Substack
Pros
- $0 at any subscriber count
- Discovery through reader apps, Notes and recommendations
- Podcast, video and live streaming built in
- Full export of posts and subscribers at any time
Cons
- 10% of paid revenue forever, with no flat-fee plan
- Emails send from an @substack.com address even with a custom domain
- No public API and no visual automation builder
- Apple in-app subscribers cannot be moved to another platform
Marcus Williams