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Marketing Automation

beehiiv vs Mailchimp

Compare with for 10 people.

beehiiv
48%
match · $588/yr
Mailchimp
83%
match · $156/yr

Mailchimp is the better fit.

It costs $432 less a year for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

beehiiv
Entry plan
Flat price, whole team$49.00
× 12 months$588.00
Per year
$4.90 per person / mo
$588

Starting price; rises with usage

Mailchimp
Essentials
Smaller bill
Flat price, whole team$13.00
× 12 months$156.00
Per year
$1.30 per person / mo
$156

Rises with contacts

Choose a tool

beehiiv

From $59Free plan

Newsletter writers who want to earn from paid subscriptions, ads and paid recommendations without giving up a share of subscription revenue.

Mailchimp

From $13Free plan
G2 4.3 · 12,993 reviews

Creators whose newsletter is part of a store or service business and who need Mailchimp's integrations more than creator monetization tools.

Side by side

beehiivMailchimp
PricingFree up to 2,500 subscribers; paid from $59/month (monthly) or $49/month (yearly) at 1,000 subscribersFree up to 250 contacts; paid from $13/month (Essentials, 500 contacts, monthly)
G2 RatingNot yet verified4.3 (12,993 reviews)
Best ForNewsletter writers who want to earn from paid subscriptions, ads and paid recommendations without giving up a share of subscription revenue.Creators whose newsletter is part of a store or service business and who need Mailchimp's integrations more than creator monetization tools.

Pros and cons

beehiiv

Pros

  • No beehiiv cut of paid subscription revenue
  • Built-in ad network and paid recommendations market
  • Unlimited sends, website and podcast hosting even on Free
  • Migration tools for Substack, including moving Stripe paid subscriptions

Cons

  • Paid subscriptions, ads and automations need Lite, from $49/month billed yearly
  • Free plan stops at 2,500 subscribers
  • beehiiv branding removal is Pro only
  • You cannot connect an existing Stripe account; beehiiv sets up a new one

Mailchimp

Pros

  • 300+ integrations, the most here
  • SMS add-on in the same account
  • Standard allows up to 200 automation flows
  • Landing pages and pop-up forms included

Cons

  • No paid subscriptions, recommendations or ad network in its listed plan features
  • Free plan allows only 500 emails a month
  • Costs $385/month at 50,000 contacts on Essentials (monthly)

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