Ghost
Entry plan
Flat price, whole team$15.00
× 12 months$180.00
Per year
$1.50 per person / mo
$180
Ghost vs Kit
Compare with for .
Ghost
67%
match · $180/yr
Kit
62%
match · $396/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Kit
Creator
Flat price, whole team$33.00
× 12 months$396.00
Per year
$3.30 per person / mo
$396
Starting price; rises with usage
Ghost
From $15Free plan
G2 4.0 · 40 reviewsPublishers who want a real website and full control of their brand, with no revenue share, and who either pay for Ghost(Pro) or can run their own server.
vs
Kit
From $33Free plan
G2 4.4 · 236 reviewsCreators who sell courses, products or services alongside a newsletter and need email automation more than a publishing website.
Side by side
| Ghost | Kit | |
|---|---|---|
| Pricing | Self-hosted free; Ghost(Pro) from $15/month (billed yearly, 1,000 members); paid subscriptions from $29/month (Publisher, billed yearly) | Free up to 10,000 subscribers; paid from $33/month (Creator, billed yearly, 1,000 subscribers) |
| G2 Rating | 4.0 (40 reviews) | 4.4 (236 reviews) |
| Best For | Publishers who want a real website and full control of their brand, with no revenue share, and who either pay for Ghost(Pro) or can run their own server. | Creators who sell courses, products or services alongside a newsletter and need email automation more than a publishing website. |
Pros and cons
Ghost
Pros
- 0% platform fee on paid subscriptions
- Strong website and theme control, free custom domain on Ghost(Pro)
- Open source, run by a non-profit foundation
- Documented migration path from Substack and beehiiv
Cons
- No free hosted plan, and Starter cannot take payments
- Smaller built-in discovery than Substack
- Self-hosting means you handle the server, updates and email delivery
Kit
Pros
- Free plan covers up to 10,000 subscribers
- Deep automations and sequences on Creator
- Sells paid newsletters and digital products in one place
- Recommendations and sponsorships for growth and income
Cons
- 3.5% + 30 cents per sale on every plan
- Free plan has no automations
- Paid Recommendations carry a 23.5% fee
- Not built as a publication website like Ghost or Substack
Related comparisons
Marketing Automation
Marcus WilliamsUpdated October 2026
beehiiv vs Substack
Substack costs nothing until readers pay and has the best discovery. beehiiv costs a monthly plan but takes 0% of paid revenue, so it wins once you earn about $950/month on a 5,000-subscriber list.
+1
Marcus WilliamsUpdated October 2026Marketing Automation
+2Marcus WilliamsUpdated October 2026
Kit alternatives
For most newsletter writers, beehiiv is the best Kit alternative: 0% on paid subscriptions, an ad network and paid recommendations. Pick Substack for a free start with discovery, or Ghost to own your site with no revenue cut.
+2Marcus WilliamsUpdated October 2026