Kit
Creator
Flat price, whole team$33.00
× 12 months$396.00
Per year
$3.30 per person / mo
$396
Starting price; rises with usage
Kit vs Buttondown
Compare with for .
Kit
57%
match · $396/yr
Buttondown
71%
match · $108/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Buttondown
Entry plan
Flat price, whole team$9.00
× 12 months$108.00
Per year
$0.90 per person / mo
$108
Starting price; rises with usage
Kit
From $33Free plan
G2 4.4 · 236 reviewsCreators who sell courses, products or services alongside a newsletter and need email automation more than a publishing website.
vs
Buttondown
From $9Free plan
Independent writers and technical users who want a simple, low-cost paid newsletter with no revenue share and an API, and don't need a big website or discovery network.
Side by side
| Kit | Buttondown | |
|---|---|---|
| Pricing | Free up to 10,000 subscribers; paid from $33/month (Creator, billed yearly, 1,000 subscribers) | Free up to 100 subscribers; paid from $9/month (1,000 subscribers) plus add-ons |
| G2 Rating | 4.4 (236 reviews) | Not yet verified |
| Best For | Creators who sell courses, products or services alongside a newsletter and need email automation more than a publishing website. | Independent writers and technical users who want a simple, low-cost paid newsletter with no revenue share and an API, and don't need a big website or discovery network. |
Pros and cons
Kit
Pros
- Free plan covers up to 10,000 subscribers
- Deep automations and sequences on Creator
- Sells paid newsletters and digital products in one place
- Recommendations and sponsorships for growth and income
Cons
- 3.5% + 30 cents per sale on every plan
- Free plan has no automations
- Paid Recommendations carry a 23.5% fee
- Not built as a publication website like Ghost or Substack
Buttondown
Pros
- Low base price and no revenue share
- You only pay for the features you add
- Good API and Markdown support
- Paid subscribers live in your own Stripe and can move
Cons
- Add-ons stack up, so the real price is base plus extras
- No built-in discovery network
- Annual billing and trial terms are not shown on the pricing page
Marcus Williams