Which analytics & bi tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Product-led teams (product, growth, analytics) at SaaS, mobile, and consumer apps that need self-serve event analytics for funnels, retention, cohorts, and user behavior without heavy BI overhead.
Product, growth, and analytics teams that want fast, low-instrumentation behavioral analytics for web and mobile apps, combining quantitative product analytics with session replay and strong data management.
| Feature | Mixpanel | Heap |
|---|---|---|
| Pricing | $0+/month (usage-based) | Quote-based |
| G2 Rating | 4.6 (1,100 reviews) | 4.0 (100 reviews) |
| Capterra Rating | 4.5 | 4.0 |
| Best For | Product-led teams (product, growth, analytics) at SaaS, mobile, and consumer apps that need self-serve event analytics for funnels, retention, cohorts, and user behavior without heavy BI overhead. | Product, growth, and analytics teams that want fast, low-instrumentation behavioral analytics for web and mobile apps, combining quantitative product analytics with session replay and strong data management. |