Heap

Analytics & BI

Product, growth, and analytics teams that want fast, low-instrumentation behavioral analytics for web and mobile apps, combining quantitative product analytics with session replay and strong data management.

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Quick Overview

Pricing: Quote-based
Details: Free plan available; paid plans are quote-based (custom pricing by usage/features).
G2 Rating: 4.0 / 5.0
Capterra: 4.0 / 5.0
Comparisons: Featured in 1 comparison

Key Features

Autocapture of user interactions (event tracking without manual instrumentation)
Product analytics (funnels, journeys, retention, cohorts)
Session replay for qualitative behavior analysis
Data governance tools (event definitions, naming, and quality controls)
Integrations and data export (warehouse/BI connectors and APIs)

Pros

+Autocapture reduces engineering effort and speeds up analysis
+Powerful funnel/journey analysis for product and growth use cases
+Session replay helps diagnose UX issues and validate hypotheses
+Broad integration ecosystem for warehouses, CDPs, and BI tools

Cons

−Pricing is quote-based and can be difficult to estimate upfront
−Autocapture can create noisy datasets without strong governance
−Advanced setups (mobile, complex SPAs, governance) may require significant configuration

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