Best Session Replay Tools in 2026

Session replay tools record what real people do on your website or app (clicks, scrolls, taps, form interactions, errors) and play it back so you can watch the session. Three groups of buyers use them for different jobs. Marketers and designers want to see why a landing page or checkout does not convert. Engineers want to reproduce a bug with the console log and network requests attached. Product teams want to jump from a funnel drop-off to the sessions behind it.

This guide compares seven tools for those jobs: PostHog, LogRocket, Fullstory, Microsoft Clarity, Contentsquare (which now includes Hotjar), Mouseflow and Heap. We compared each vendor's published plans, pricing pages and documentation as of October 2026. Beyond features, the things that decide the bill and the risk are: what counts as a billable session or recording, whether the plan records every session or only a sample, how long replays are kept, how privacy masking and consent work, and whether mobile app replay is included or sold separately.

Two changes since many older lists were written. Hotjar is now Contentsquare. Hotjar's pricing page redirects to Contentsquare, Contentsquare's Hotjar page says it is no longer possible to create a new Hotjar account, and existing Hotjar users log in to Contentsquare with the same credentials. The heatmaps and recordings Hotjar was known for are now Contentsquare's Experience Analytics plans. Smartlook is no longer sold. Smartlook stopped selling new subscriptions on 31 May 2026, stopped renewals and expansions on 31 August 2026, and will decommission the platform on 30 September 2027. Smartlook points customers to Digital Experience Analytics in Splunk Observability Cloud, and says Splunk will not migrate historical Smartlook data. We left Smartlook out and added Mouseflow.

Comparison Table

What to Check Before You Compare Prices

Billing unit. PostHog bills per recording. LogRocket, Fullstory, Contentsquare, Mouseflow and Heap bill or cap by sessions. Contentsquare defines a session as a visitor's journey that ends after 30 minutes of inactivity. Clarity has no bill, only a cap of 100,000 sessions per project per day.

Sampling. A plan that counts 200k sessions does not always replay 200k sessions. Contentsquare's Free plan replays 5% of sessions (max 10k) and Growth replays 15% (minimum 20k); only Pro and Enterprise go up to 100%. Clarity says it does not sample. PostHog and LogRocket let you choose what to record: PostHog with trigger groups (sample rate, minimum duration, URL and event triggers, feature flags), LogRocket with Conditional Recording rules.

What happens at the cap. Fullstory's free plan stops capturing new sessions until the next cycle. Contentsquare's Free and Growth plans stop collecting new heatmap and funnel data until the monthly reset. PostHog's free plan drops anything above the free limits; on pay-as-you-go you set a billing limit per product.

Retention. Replay retention is often much shorter than analytics retention. Clarity keeps most recordings 30 days. PostHog keeps them 1 month free and 90 days on pay-as-you-go. Contentsquare keeps replays 1 month on Free and 2 months on Growth, even though Growth analytics data is kept 13 months. Fullstory's free plan keeps replays 12 months, and Mouseflow's Premium plan keeps data 12 months.

Privacy and consent. Check what is masked by default. Clarity masks input boxes in every masking mode. PostHog masks inputs by default but not general page text. LogRocket never records password fields and lets you redact other inputs and elements. Fullstory says its Private by Default approach keeps sensitive data from leaving the browser. In the EEA, UK and Switzerland, Clarity requires a consent signal for full functionality: without consent, sessions are fragmented and full session replays are unavailable.

Mobile apps. PostHog, LogRocket, Clarity and Contentsquare all document native mobile replay SDKs. Fullstory sells Mobile as an add-on on every plan. Mouseflow's plans are built around website projects.

PostHog

PostHog is an all-in-one product platform: analytics, session replay, feature flags, experiments, error tracking, surveys and more, each with its own free monthly allowance. For session replay it is our top pick because it covers all three buyer groups reasonably well and its prices are published down to the recording.

What it does well

PostHog records clicks, scrolls, form inputs, page views, network requests and console logs. From a replay you can jump to the user's events, an exception or the feature flag they were served, and back again. Mobile replay covers iOS, Android, React Native and Flutter, with its own free tier. Trigger groups let you decide which sessions to record: for example, every session on your checkout page at a 100% sample rate, plus any session where an exception occurs, plus a 10% sample of everything else. PostHog's AI can also find and summarize recordings, including from code editors through its MCP server.

Pricing

The free tier resets every month and needs no card: 5,000 web recordings, 2,500 mobile recordings and 1M analytics events, with unlimited team members, 1 project and 1-month recording retention. Pay-as-you-go keeps the free tier and then charges per recording:

• Web: $0.0050 each from 5k to 15k, $0.0035 from 15k to 50k, $0.0020 from 50k to 150k, $0.0017 from 150k to 500k, $0.0015 above 500k.
• Mobile: $0.0100 from 2.5k to 15k, $0.0070 from 15k to 50k, $0.0040 from 50k to 150k, $0.0034 from 150k to 500k, $0.0030 above 500k.

Pay-as-you-go raises recording retention to 90 days and gives 6 projects. Longer retention and security features come in platform packages: Boost at $250/month (12-month replay retention, SSO enforcement, HIPAA BAA), Scale at $750/month (adds SAML SSO and priority support), and Enterprise at custom pricing (RBAC, SCIM, up to 60-month replay retention). Heatmap data does not add to the bill, but the free plan collects heatmaps for only 3 pages of your choice.

Pros and cons

Pros: separate free monthly allowances for web and mobile recordings; per-recording prices with automatic volume discounts; a billing limit per product; replay that connects to analytics, errors and flags.

Cons: 90-day default retention on paid usage is short if you review old sessions; page text is not masked by default, so you need to configure masking for anything sensitive; the interface is built for product and engineering teams; SAML SSO costs $750/month on top of usage.

Who should use it, and who should skip it

Use PostHog if you are a SaaS or app team that wants replay, analytics and debugging context in one tool and wants to estimate cost from published prices. Skip it if your replay users are mostly marketers who want a simple heatmap tool, or if you need a year of replay history without paying for a platform package.

LogRocket

LogRocket is built around one question: what exactly happened in this user's session when something broke? Each replay comes with console logs, network requests, JavaScript exceptions, performance data and user and device metadata.

What it does well

For debugging, each LogRocket replay carries console logs, network requests, errors and performance data, which the marketing-focused tools here do not list. Every paid plan includes unlimited analytics events, error events and log events, so you pay only for the sessions you capture. Mobile SDKs cover Android, iOS, React Native and Flutter. Conditional Recording lets you keep only the sessions that matter, based on duration, URLs, clicks, custom events, network requests, log messages or element visibility, and its lookback feature keeps the behavior that led up to the condition. On Pro and Enterprise, Extended Session Retention automatically keeps any session a team member has watched for 12 months (capped at 5% of your monthly session quota), so bug links in your ticket tracker keep working. Core also includes heatmaps, funnels, path analysis, alerting, surveys and SSO.

Pricing

LogRocket prices by monthly sessions (web plus mobile). Its pricing page shows monthly figures "based on annual plan savings":

• Free: 1,000 sessions a month.
• Core (under 100K sessions): $83/month for 10K, $176/month for 25K, $333/month for 50K.
• Pro (optional below 100K, required at 100K+): $292/month for 10K, about $407 for 25K, $600 for 50K, $717 for 100K, $1,004 for 250K, $2,258 for 1M and $5,167 for 3M.
• Enterprise (4M+ sessions): custom, with unlimited seats, Streaming Data Export and a self-hosted option.

Pro adds Galileo AI (session summaries, issue detection, funnel and heatmap insights), RBAC and audit logging. The pricing FAQ says LogRocket bills monthly by default and offers an annual discount through sales, and the page notes that the final price depends on seats, retention length and add-ons. There is a 14-day free trial.

Pros and cons

Pros: console, network, error and performance data in every session; published prices from 10K to 3M sessions; unmetered errors, logs and analytics events; a self-hosted deployment for regulated industries.

Cons: the free plan is small at 1,000 sessions; published prices assume annual savings and the final quote can change with seats and retention; Pro is mandatory from 100K sessions; the default replay retention period is not published.

Who should use it, and who should skip it

Use LogRocket if engineers and support agents are the main replay users and you want error tracking and frontend performance in the same tool. Skip it if you only need heatmaps and conversion insight for marketing pages, where Clarity or Contentsquare cost less.

Fullstory

Fullstory combines session replay, autocapture ("Fullcapture") and product analytics, and sells mostly to mid-market and enterprise companies.

What it does well

Fullstory's plans include session replay with developer tools, live session viewing, heatmaps, scroll maps, click maps and conversion maps, plus funnels, journeys, retention analysis and segmentation. Fullcapture records interactions on web and mobile without manual tagging, so you can analyze behavior retroactively. Its Private by Default approach excludes sensitive data before it leaves the browser or device, and it provides tools for user deletion, consent-based recording and data export to support GDPR and CCPA work.

Pricing

FullstoryFree costs $0 with no card: 30,000 sessions per month, 12 months of session replay and analytics retention, and up to 10 users, with session replay, basic analytics and debugging tools. When you pass 30,000 sessions, new sessions are not captured until the next cycle. One detail to read: on the free plan you grant Fullstory ownership rights to anonymized, non-PII data, while paid customers keep full data ownership.

The Business, Advanced and Enterprise plans are priced on request. Mobile, Guides and Surveys, StoryAI, Multi-Org Management and the Advantage Subscription are add-ons, also without public prices.

Pros and cons

Pros: the most generous free retention here (12 months); privacy-first capture; strong analytics next to replay; enterprise options such as multi-org management and SAML SSO.

Cons: no published paid prices; mobile replay and AI cost extra; the free plan's data-rights terms may not suit every company; more platform than a small marketing team needs.

Who should use it, and who should skip it

Use Fullstory if you are a larger digital team that wants replay and analytics in one contract and you are comfortable buying through sales. Start on FullstoryFree if 30,000 sessions covers you. Skip it if you need to know your price before talking to a vendor.

Microsoft Clarity

Clarity is Microsoft's free behavior analytics tool. It has no paid tier, and its pricing page explains that Microsoft uses anonymous behavior data to improve its machine learning models.

What it does well

Clarity records sessions continuously with no sampling, and adds click, scroll, area and conversion heatmaps, rage click and dead click insights, smart events and over 40 filters. Copilot summarizes single sessions, groups of sessions and heatmaps. It integrates with Google Analytics and installs on WordPress, Shopify, Wix and other platforms. Mobile SDKs cover Android and iOS natively, plus React Native and Flutter on both (Cordova and Ionic on Android only). Input boxes are masked in every masking mode.

Pricing and limits

Free, with unlimited projects and team members and no traffic limits. Clarity records up to 100,000 sessions per project per day. Recordings are kept 30 days; after that it keeps 1% of recordings or 10 per day, whichever is higher, for up to 9 months, and favorited recordings for up to 9 months.

Pros and cons

Pros: free at any traffic level; fast setup; mobile replay at no cost; AI summaries.

Cons: most recordings disappear after 30 days, so you need to favorite anything you want to keep; no console or network log capture listed for engineers; you cannot delete one user's data without deleting the whole project; visitors in the EEA, UK and Switzerland need a consent signal, or sessions fragment and full replays are unavailable.

Who should use it, and who should skip it

Use Clarity if you are a marketer, designer or small business that wants recordings and heatmaps without a budget, or as a free second tool next to an analytics platform. Skip it if you need debugging data, long retention, or per-user data deletion for privacy requests.

Contentsquare (formerly Hotjar)

Contentsquare is an experience analytics platform that now includes Hotjar. If you search for Hotjar today you land on Contentsquare: the Hotjar pricing page redirects there, new Hotjar accounts cannot be created, and existing users log in with their Hotjar credentials. Contentsquare also owns Heap.

What it does well

The Experience Analytics plans cover what Hotjar was known for (heatmaps and recordings) plus funnels. JavaScript error and Core Web Vitals monitoring are included even on the free plan. Growth adds journey analysis, frustration scoring, impact quantification, Sense AI chat, single-session replay summaries, heatmap summaries, zone-based heatmaps and integration with Optimizely, AB Tasty and Kameleoon. Mobile app replay SDKs are documented for Android, iOS, Flutter and React Native.

Pricing

Experience Analytics Free counts up to 200k monthly sessions with 1 month of data access, but replays only 5% of sessions (max 10k). Growth is priced by monthly sessions, paid monthly: $49 for 7k, $69 for 10k, $139 for 25k, $219 for 45k, $279 for 60k, $409 for 100k and $739 for 200k. Above 240k you talk to sales. Paying yearly by card or PayPal saves 20% ($39/month for 7k). Growth replays 15% of sessions (minimum 20k), keeps replays 2 months and analytics 13 months, and includes 3 projects.

Pro and Enterprise are custom-priced and, in Contentsquare's plan comparison, start at 1m monthly sessions, replay up to 100% of sessions, keep replays 2 to 3 months (extendable to 24) and add SAML SSO, APIs and alerts. Network request details, API error troubleshooting and real user monitoring are optional add-ons on Pro and included on Enterprise. Surveys are a separate Voice of Customer product: the free tier includes 100 responses a month, and VoC Growth starts at $79/month. There is a 15-day Growth trial with no card and a 30-day money-back guarantee on new Growth plans.

Pros and cons

Pros: the largest free session allowance for heatmaps and funnels; published Growth prices; a familiar home for Hotjar users; strong conversion analysis for marketers.

Cons: Free and Growth replay only a share of sessions; replays are kept only 1 to 2 months below Pro; debugging details such as network requests need Pro add-ons or Enterprise; paid surveys are billed separately.

Who should use it, and who should skip it

Use Contentsquare if you are a marketing, UX or CRO team, or a former Hotjar customer, that wants heatmaps, sampled replays and funnels with published prices. Skip it if you need every session replayed on a mid-market budget, or if engineers are your main replay users.

Mouseflow

Mouseflow is a behavior analytics tool for websites that stays close to the classic heatmaps-plus-recordings model.

What it does well

Session replay comes with tagging, comments, sharing, downloads and starred sessions. Heatmaps include click, scroll, geo, attention, movement and friction views. Every plan detects friction events and JavaScript errors automatically, and funnels let you watch the users who dropped off. From Advanced, Mouseflow ranks pages and elements with errors, adds attention, movement and friction heatmaps, and can trigger surveys on friction. Form analytics, which show where visitors abandon forms, data export, the REST API and the MCP connection need Premium. Mina AI is included from Essential. Journey analytics and SSO are Enterprise only.

Pricing

Mouseflow's pricing page shows no currency symbol. Its structured data lists the prices in euros, and its terms say fees are quoted in euros or US dollars, so confirm the currency at checkout. Annual billing saves up to 35%:

• Free: 500 sessions/month, 1 website project, 1 funnel, 1 month retention.
• Essential: 25/month billed annually (39 monthly), 5,000 sessions, 3 months retention.
• Advanced: 109/month annually (149 monthly), 25,000 sessions, 2 projects, 5 funnels, 6 months retention.
• Premium: 319/month annually (399 monthly), 100,000 sessions, 5 projects, 10 funnels, 12 months retention.
• Enterprise: custom.

Every plan has unlimited users. When your monthly sessions run out, tracking stops until the next refill unless you upgrade or request a refill. New accounts get a 14-day full-feature trial (2,000 sessions, no card), and first-time annual subscribers get a 14-day money-back guarantee (Enterprise excluded).

Pros and cons

Pros: fixed, predictable session tiers; unlimited users; friction detection on every plan and form analytics on Premium; up to 12 months retention.

Cons: a small free plan; no currency symbol on the pricing page; form analytics only from Premium and SSO only on Enterprise; few funnels and short retention on the lower tiers; no console or network log capture listed.

Who should use it, and who should skip it

Use Mouseflow if you run an online store or marketing site and want a fixed monthly bill for replays and heatmaps. Skip it if you need native mobile app replay (Mouseflow lists no native app SDKs) or engineering debugging data.

Heap

Heap, now part of Contentsquare, is a product analytics tool first. It autocaptures user interactions so you can define events after the fact. Session replay is something you add on.

What it does well

The value of Heap's replay is the link to analytics: Heap says replay is fully integrated into its analytics suite and replays are cued to the exact event you are looking at, so you can move from a chart to the sessions behind it. Heap also offers account-based analytics, an engagement matrix, report alerts, Heap Connect warehouse sync, behavioral targeting and region-specific storage on the higher plans.

Pricing

Heap's Free plan covers up to 10k monthly sessions with core analytics charts, 6 months of data history and SSO, but no session replay. Growth adds unlimited users and reports, CSV exports and 12 months of history; its price is shown as an estimate after you install the snippet, and it also has no replay. Pro and Premier use custom session pricing, and on both, Session Replay is an add-on (heatmaps and error analysis are add-ons too). Pro includes 1 year of data history and offers Heap Connect warehouse sync as an add-on; Premier includes Heap Connect and unlimited projects.

Pros and cons

Pros: retroactive analytics without tagging; replay built into the analytics; strong data governance; a free analytics plan.

Cons: no replay on Free or Growth; replay is a quote-only add-on; no published prices; too much tool if replay is all you need.

Who should use it, and who should skip it

Use Heap if your team's main need is product analytics and you want replay for context on Pro or Premier. Skip it if session replay is the main purchase.

What It Costs: Two Realistic Examples

These examples use the published prices above. They are list prices before taxes and before any negotiated discounts.

Example 1: a SaaS app with 50,000 web sessions a month, all recorded

• PostHog: 5,000 free, then 10,000 at $0.0050 ($50) and 35,000 at $0.0035 ($122.50). Total: $172.50/month, with 90-day replay retention.
• LogRocket: Core at 50K is $333/month based on annual pricing ($3,990/year). Pro at 50K is $600/month ($7,200/year).
• Contentsquare: you need the 60k Growth tier: $279/month paid monthly, or about $223/month paid yearly. Growth replays 15% of sessions with a minimum of 20k, so you would get about 20,000 replays, not 50,000.
• Mouseflow: Advanced covers only 25,000 sessions, so you need Premium at 319/month billed annually (399 monthly).
• Fullstory: FullstoryFree covers 30,000 sessions; at 50,000 you need a paid plan, priced by quote.
• Heap: quote-only, and replay requires Pro or Premier plus the replay add-on.
• Microsoft Clarity: $0.

Example 2: 250,000 web sessions, plus 20,000 mobile app sessions

• PostHog web: $50 + $122.50 + 100,000 at $0.0020 ($200) + 100,000 at $0.0017 ($170) = $542.50. Mobile: 2,500 free, 12,500 at $0.0100 ($125), 5,000 at $0.0070 ($35) = $160. Total: $702.50/month.
• LogRocket: web plus mobile is 270,000 sessions, so you need a tier above 250K. Pro is $1,004/month at 250K and $1,433/month at 500K (annual pricing), so expect the 500K tier at $1,433/month unless sales offers a custom volume. Conditional Recording can reduce this by capturing only part of your traffic.
• Contentsquare: above 240k sessions Growth is by quote; full replay capture needs Pro, which Contentsquare lists from 1m monthly sessions (custom price).
• Mouseflow: above 100,000 sessions is Enterprise, by quote.
• Microsoft Clarity: $0, as long as each project stays under 100,000 sessions per day.

In these examples, per-recording pricing (PostHog) and Clarity stay cheapest as volume grows, LogRocket costs more but bundles unmetered errors and logs, and the marketing-focused tools either sample replays or move to quotes at high volume.

How to Choose

Start with who will watch the replays.

• Marketers and designers: Contentsquare or Clarity, with Mouseflow as a fixed-price alternative. You want heatmaps, funnels and frustration signals more than network logs.
• Engineers and support: LogRocket first, PostHog second. You want console logs, network requests and error tracking in the same session.
• Product teams: PostHog, Fullstory or Heap. You want to move from a chart to the sessions behind it.

Then check five things on the plan you would actually buy.

1. Does it record every session or a sample? Contentsquare samples below Pro; PostHog and LogRocket let you choose rules.
2. How long are replays kept? It ranges from 30 days (Clarity) to 12 months (FullstoryFree, Mouseflow Premium, PostHog Boost).
3. Is mobile app replay included? It is included in Clarity and PostHog (with a separate free tier), priced by sessions in LogRocket, and an add-on in Fullstory.
4. What is masked by default, and can you handle consent? Plan masking for any page that shows personal data, and wire your consent banner to the tool's consent API.
5. Which plan unlocks SSO and audit logs? PostHog needs Scale ($750/month) for SAML. LogRocket includes SSO on Core and adds RBAC and audit logging on Pro. Contentsquare has SAML on Pro and Enterprise (Google sign-in below that). Mouseflow has SSO only on Enterprise. Fullstory lists SAML SSO in its paid plan comparison.

Run two tools in parallel if budget is tight. You can pair Clarity (free, for marketing pages) with PostHog or LogRocket (for the logged-in product).

Final Recommendations

• PostHog is our pick for most teams in 2026: generous free tiers for web and mobile, published per-recording prices, and replay tied to analytics, errors and flags. Plan for its short default retention and configure text masking.
• LogRocket is the pick when replay is mainly a debugging tool. It costs more per session than PostHog, but errors, logs and analytics events are unmetered.
• Microsoft Clarity is the right first step if you have no budget. Move off it when you need longer retention or debugging data.
• Contentsquare is the natural home for Hotjar users and marketing teams. Check the replay sampling rate on your plan.
• Fullstory suits larger companies that want replay plus analytics under one contract, and its free plan is worth trying first.
• Mouseflow suits small e-commerce teams that want a fixed bill.
• Heap makes sense when analytics is the main purchase and replay is the add-on.