Fullstory

From FreeFree planG2 4.5 · 1,050 reviews

Mid-market and enterprise product, engineering and CX teams that want deep autocapture, replay and product analytics in one platform.

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Quick overview

Pricing: Free; paid plans by quote
Plans: FullstoryFree: $0, no card, 30,000 sessions per month, 12 months of data retention, up to 10 users, with session replay, basic analytics and debugging tools. Business, Advanced and Enterprise analytics plans: pricing on request. Add-ons (no public prices): Mobile, Guides and Surveys, StoryAI, Multi-Org Management, Advantage Subscription.
G2 rating: 4.5 / 5.0
Comparisons: Featured in 1 comparison

Key features

Session replay with developer tools and live session viewing
Heatmaps, click maps and scroll maps
Product analytics: funnels, journeys, retention, segmentation
StoryAI agents and assistant (add-on)
Mobile analytics and Guides and Surveys add-ons

Pros

Free plan with 30,000 sessions and 12 months retention
Autocapture means less tagging work
Replay and product analytics in one place
Enterprise options like multi-org management

Cons

No public paid pricing
Mobile, surveys and AI are add-ons
More platform than simple heatmap users need

Fullstory in our comparisons

Analytics & BI

Hotjar alternatives

Pick Microsoft Clarity if you want heatmaps and recordings for free. Stay with Hotjar, now Contentsquare, if you already use it and want a growth path. Choose Mouseflow for a like-for-like swap with clear prices.

Emily RodriguezUpdated October 2026