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Analytics & BI

Hotjar (now Contentsquare) vs Fullstory

Compare with for 10 people.

Hotjar (now Contentsquare)
65%
match · $468/yr
Fullstory
56%
match · quote

Hotjar (now Contentsquare) is the better fit.

It publishes its prices; the other needs a sales quote.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Hotjar (now Contentsquare)
Growth
Flat price, whole team$39.00
× 12 months$468.00
Per year
$3.90 per person / mo
$468

Fullstory
Sales quote
No public priceask sales
Per year
Quote

No public price

Choose a tool

Hotjar (now Contentsquare)

From $39Free plan
G2 4.3 · 341 reviews

Existing Hotjar users and growing teams that want heatmaps, replays and feedback with a path to a full digital experience analytics platform.

Fullstory

From FreeFree plan
G2 4.5 · 1,050 reviews

Mid-market and enterprise product, engineering and CX teams that want deep autocapture, replay and product analytics in one platform.

Side by side

Hotjar (now Contentsquare)Fullstory
PricingFree; Growth from $39/month (yearly) or $49 (monthly)Free; paid plans by quote
G2 Rating4.3 (341 reviews)4.5 (1,050 reviews)
Best ForExisting Hotjar users and growing teams that want heatmaps, replays and feedback with a path to a full digital experience analytics platform.Mid-market and enterprise product, engineering and CX teams that want deep autocapture, replay and product analytics in one platform.

Pros and cons

Hotjar (now Contentsquare)

Pros

  • Existing Hotjar users keep their logins and familiar tools
  • Free plan counts up to 200k monthly sessions
  • Funnels and error monitoring included on Free
  • Clear upgrade path to enterprise analytics

Cons

  • Heatmaps and surveys are separate products with separate bills
  • Free and Growth replay only a share of sessions (5% and 15%)
  • Pro and Enterprise pricing is not published
  • Bigger and busier than classic Hotjar

Fullstory

Pros

  • Free plan with 30,000 sessions and 12 months retention
  • Autocapture means less tagging work
  • Replay and product analytics in one place
  • Enterprise options like multi-org management

Cons

  • No public paid pricing
  • Mobile, surveys and AI are add-ons
  • More platform than simple heatmap users need

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