Hotjar (now Contentsquare)
Growth
Flat price, whole team$39.00
× 12 months$468.00
Per year
$3.90 per person / mo
$468
Hotjar (now Contentsquare) vs Microsoft Clarity
Compare with for .
Hotjar (now Contentsquare)
47%
match · $468/yr
Microsoft Clarity
78%
match · $0/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Microsoft Clarity
Free
Free to use$0.00
Per year
$0
Free to start
Hotjar (now Contentsquare)
From $39Free plan
G2 4.3 · 341 reviewsExisting Hotjar users and growing teams that want heatmaps, replays and feedback with a path to a full digital experience analytics platform.
vs
Microsoft Clarity
From FreeFree plan
G2 4.5 · 55 reviewsSmall businesses, content sites and agencies that want heatmaps and session recordings at any traffic level without paying.
Side by side
| Hotjar (now Contentsquare) | Microsoft Clarity | |
|---|---|---|
| Pricing | Free; Growth from $39/month (yearly) or $49 (monthly) | Free |
| G2 Rating | 4.3 (341 reviews) | 4.5 (55 reviews) |
| Best For | Existing Hotjar users and growing teams that want heatmaps, replays and feedback with a path to a full digital experience analytics platform. | Small businesses, content sites and agencies that want heatmaps and session recordings at any traffic level without paying. |
Pros and cons
Hotjar (now Contentsquare)
Pros
- Existing Hotjar users keep their logins and familiar tools
- Free plan counts up to 200k monthly sessions
- Funnels and error monitoring included on Free
- Clear upgrade path to enterprise analytics
Cons
- Heatmaps and surveys are separate products with separate bills
- Free and Growth replay only a share of sessions (5% and 15%)
- Pro and Enterprise pricing is not published
- Bigger and busier than classic Hotjar
Microsoft Clarity
Pros
- Free with no traffic limits
- Quick setup with one script or a platform plugin
- AI summaries reduce time spent watching recordings
- Unlimited projects and team members
Cons
- Most recordings are kept for only 30 days
- No surveys or A/B testing
- Consent setup required for EEA, UK and Swiss visitors
- Deleting one user's data means deleting the whole project
Emily Rodriguez