Microsoft Clarity
Free
Free to use$0.00
Per year
$0
Free to start
Microsoft Clarity vs Mouseflow
Compare with for .
Microsoft Clarity
78%
match · $0/yr
Mouseflow
84%
match · $0/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Mouseflow
Free
Free to use$0.00
Per year
$0
Free to start
Microsoft Clarity
From FreeFree plan
G2 4.5 · 55 reviewsSmall businesses, content sites and agencies that want heatmaps and session recordings at any traffic level without paying.
vs
Mouseflow
From FreeFree plan
G2 4.6 · 693 reviewsSMB marketing, UX and e-commerce teams that want a like-for-like Hotjar replacement with published session tiers.
Side by side
| Microsoft Clarity | Mouseflow | |
|---|---|---|
| Pricing | Free | Free; paid from 25/month (annual) |
| G2 Rating | 4.5 (55 reviews) | 4.6 (693 reviews) |
| Best For | Small businesses, content sites and agencies that want heatmaps and session recordings at any traffic level without paying. | SMB marketing, UX and e-commerce teams that want a like-for-like Hotjar replacement with published session tiers. |
Pros and cons
Microsoft Clarity
Pros
- Free with no traffic limits
- Quick setup with one script or a platform plugin
- AI summaries reduce time spent watching recordings
- Unlimited projects and team members
Cons
- Most recordings are kept for only 30 days
- No surveys or A/B testing
- Consent setup required for EEA, UK and Swiss visitors
- Deleting one user's data means deleting the whole project
Mouseflow
Pros
- Close match to the classic Hotjar feature set
- Unlimited users on every plan
- Friction detection and form analytics help checkout work
- Clear published session tiers
Cons
- Free plan is small at 500 sessions
- Few funnels and short retention on lower tiers
- Tracking stops when you hit the session cap
Emily Rodriguez