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Analytics & BI

Fullstory vs Mouseflow

Compare with for 10 people.

Fullstory
56%
match · quote
Mouseflow
73%
match · $0/yr

Mouseflow is the better fit.

It's free for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Fullstory
Sales quote
No public priceask sales
Per year
Quote

No public price

Mouseflow
Free
Free to use$0.00
Per year
$0

Free to start

Choose a tool

Fullstory

From FreeFree plan
G2 4.5 · 1,050 reviews

Mid-market and enterprise product, engineering and CX teams that want deep autocapture, replay and product analytics in one platform.

Mouseflow

From FreeFree plan
G2 4.6 · 693 reviews

SMB marketing, UX and e-commerce teams that want a like-for-like Hotjar replacement with published session tiers.

Side by side

FullstoryMouseflow
PricingFree; paid plans by quoteFree; paid from 25/month (annual)
G2 Rating4.5 (1,050 reviews)4.6 (693 reviews)
Best ForMid-market and enterprise product, engineering and CX teams that want deep autocapture, replay and product analytics in one platform.SMB marketing, UX and e-commerce teams that want a like-for-like Hotjar replacement with published session tiers.

Pros and cons

Fullstory

Pros

  • Free plan with 30,000 sessions and 12 months retention
  • Autocapture means less tagging work
  • Replay and product analytics in one place
  • Enterprise options like multi-org management

Cons

  • No public paid pricing
  • Mobile, surveys and AI are add-ons
  • More platform than simple heatmap users need

Mouseflow

Pros

  • Close match to the classic Hotjar feature set
  • Unlimited users on every plan
  • Friction detection and form analytics help checkout work
  • Clear published session tiers

Cons

  • Free plan is small at 500 sessions
  • Few funnels and short retention on lower tiers
  • Tracking stops when you hit the session cap

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