Fullstory
Sales quote
No public priceask sales
Per year
Quote
No public price
Visit Fullstory ↗Fullstory vs Microsoft Clarity
Compare with for .
Fullstory
56%
match · quote
Microsoft Clarity
66%
match · $0/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Microsoft Clarity
Free
Free to use$0.00
Per year
$0
Free to start
Visit Microsoft Clarity ↗Fullstory
From FreeFree plan
G2 4.5 · 1,052 reviewsMid-market and enterprise teams that want replay, autocapture and product analytics in one platform, and can buy through sales.
vs
Microsoft Clarity
From FreeFree plan
G2 4.5 · 55 reviewsMarketers, designers and small teams who want unlimited website and app recordings and heatmaps without a budget.
Side by side
| Fullstory | Microsoft Clarity | |
|---|---|---|
| Pricing | Free 30,000 sessions/month; paid plans by quote | Free |
| G2 Rating | 4.5 (1,052 reviews) | 4.5 (55 reviews) |
| Best For | Mid-market and enterprise teams that want replay, autocapture and product analytics in one platform, and can buy through sales. | Marketers, designers and small teams who want unlimited website and app recordings and heatmaps without a budget. |
Pros and cons
Fullstory
Pros
- Free plan with 30,000 sessions and 12 months retention
- Private by Default capture lowers masking risk
- Autocapture means less tagging work
- Strong product analytics next to replay
Cons
- No published prices for paid plans
- Mobile replay, surveys and StoryAI are paid add-ons
- Free plan gives Fullstory rights to anonymized data
- More platform than a small marketing team needs
Microsoft Clarity
Pros
- Completely free with no session cap per month
- Input fields are masked in every masking mode
- Fast setup through script, CMS plugins or Google Tag Manager
- Mobile app replay included at no cost
Cons
- Most recordings are deleted after 30 days
- No console or network log capture listed
- Deleting one user's data means deleting the whole project
- Full replays need consent signals for EEA, UK and Swiss visitors
Related comparisons
Analytics & BI
+2
Emily RodriguezUpdated October 2026
Best Session Replay Tools
Pick PostHog for most teams: generous free web and mobile recordings, published per-recording prices and replay linked to analytics and errors. Choose LogRocket for debugging, Microsoft Clarity if you have no budget, and Contentsquare if you are a marketing team or former Hotjar user.
+2Emily RodriguezUpdated October 2026Analytics & BIEmily RodriguezUpdated October 2026
Hotjar alternatives
Pick Microsoft Clarity if you want heatmaps and recordings for free. Stay with Hotjar, now Contentsquare, if you already use it and want a growth path. Choose Mouseflow for a like-for-like swap with clear prices.
+2
Emily RodriguezUpdated October 2026