Analytics & BI
Contentsquare
From $49Free planG2 4.6 · 641 reviews
Product, UX, and growth teams at SMBs and mid-market companies that want qualitative + behavioral insights (heatmaps, recordings, feedback) to improve conversion and user experience without heavy analytics engineering. Formerly sold as Hotjar; heatmaps/replays and surveys are priced as separate products.
Quick overview
- Pricing
- Free; paid from $49/month
- Plans
- Hotjar is now Contentsquare: hotjar.com and hotjar.com/pricing redirect to Contentsquare, which includes the former Hotjar tools. Experience Analytics (heatmaps, session replay, funnels): Free, Growth from $49/month (7k monthly sessions), plus Pro and Enterprise tiers. Voice of Customer (surveys, feedback): Free, Growth from $99/month. The two product lines are billed separately.
- G2 rating
- 4.6 / 5.0
- Comparisons
- Featured in 1 comparison
Key features
- Heatmaps (click, move, scroll) to visualize user behavior
- Session recordings to replay real user journeys
- On-site surveys and feedback widgets (including NPS-style feedback)
- Funnel and form analytics to identify drop-offs and friction
- Targeting and segmentation (by device, page, behavior) plus integrations (e.g., GA, GTM, HubSpot)
Pros
- Fast to implement (simple tracking snippet) and easy for non-technical teams to use
- Strong qualitative insight from recordings + heatmaps to uncover UX issues quickly
- Built-in feedback tools (surveys, widgets) connect the “what” with the “why”
- Useful integrations and targeting options for focused research and optimization
Cons
- Not a full BI/warehouse analytics tool; limited for complex quantitative analysis and custom reporting
- Costs can increase with higher traffic/usage and additional modules
- Privacy/compliance requires careful configuration (masking, consent, sensitive data handling)
Emily Rodriguez