Contentsquare

From $49Free planG2 4.6 · 739 reviews

Product, UX, and growth teams at SMBs and mid-market companies that want qualitative + behavioral insights (heatmaps, recordings, feedback) to improve conversion and user experience without heavy analytics engineering. Formerly sold as Hotjar; heatmaps/replays and surveys are priced as separate products.

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Quick overview

Pricing: Free; paid from $49/month; Checked Sep 2026 · source ↗
Plans: Hotjar is now Contentsquare: hotjar.com and hotjar.com/pricing redirect to Contentsquare, which includes the former Hotjar tools. Experience Analytics (heatmaps, session replay, funnels): Free, Growth from $49/month (7k monthly sessions), plus Pro and Enterprise tiers. Voice of Customer (surveys, feedback): Free, Growth from $99/month. The two product lines are billed separately.
G2 rating: 4.6 / 5.0
Comparisons: Featured in 2 comparisons

Key features

Heatmaps (click, move, scroll) to visualize user behavior
Session recordings to replay real user journeys
On-site surveys and feedback widgets (including NPS-style feedback)
Funnel and form analytics to identify drop-offs and friction
Targeting and segmentation (by device, page, behavior) plus integrations (e.g., GA, GTM, HubSpot)

Pros

Fast to implement (simple tracking snippet) and easy for non-technical teams to use
Strong qualitative insight from recordings + heatmaps to uncover UX issues quickly
Built-in feedback tools (surveys, widgets) connect the “what” with the “why”
Useful integrations and targeting options for focused research and optimization

Cons

Not a full BI/warehouse analytics tool; limited for complex quantitative analysis and custom reporting
Costs can increase with higher traffic/usage and additional modules
Privacy/compliance requires careful configuration (masking, consent, sensitive data handling)

Contentsquare in our comparisons

Analytics & BI

Mixpanel alternatives

Pick Amplitude if your product team is scaling and needs deep analysis. Stay with Mixpanel if you are a smaller team that wants useful answers fast.

Emily RodriguezUpdated September 2026

Analytics & BI

Best Session Replay Tools

Pick PostHog for most teams: generous free web and mobile recordings, published per-recording prices and replay linked to analytics and errors. Choose LogRocket for debugging, Microsoft Clarity if you have no budget, and Contentsquare if you are a marketing team or former Hotjar user.

Emily RodriguezUpdated October 2026