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Social Media

ReferralCandy vs Friendbuy

Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.

ReferralCandy

From $9

Online stores, especially on Shopify, that want a customer referral program running quickly with low upfront cost.

Friendbuy

From Custom

Larger consumer brands, subscription businesses and regulated companies such as lenders that need managed onboarding, testing and strict fraud and security controls.

Side by side

ReferralCandyFriendbuy
PricingFrom $9/month + 10.5% success fee (7-day trial)Custom pricing (contact sales)
G2 RatingNot yet verifiedNot yet verified
Best ForOnline stores, especially on Shopify, that want a customer referral program running quickly with low upfront cost.Larger consumer brands, subscription businesses and regulated companies such as lenders that need managed onboarding, testing and strict fraud and security controls.

Pros and cons

ReferralCandy

Pros

  • $9/month entry with every feature included
  • Month-to-month billing, no contract
  • Cash, store credit and coupon rewards out of the box

Cons

  • Success fee grows with referred revenue
  • Built for online stores, not lead-based sales
  • Short 7-day trial

Friendbuy

Pros

  • Flexible reward conditions for subscriptions and services
  • Managed onboarding with widgets built for you
  • Strong security credentials for IT reviews

Cons

  • No published pricing
  • Weeks of onboarding, not same-day setup
  • More than a small store needs

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