Which e-commerce tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Small to mid-sized businesses and fast-growing DTC brands that want an all-in-one hosted e-commerce platform with strong app integrations, omnichannel selling, and scalable operations (including enterprise via Shopify Plus).
Mid-market to enterprise retailers and B2B manufacturers/distributors needing a highly customizable, scalable commerce platform with complex catalogs, multi-site operations, and deep integrations.
| Feature | Shopify | Adobe Commerce (Magento) |
|---|---|---|
| Pricing | From $39/month | Custom pricing |
| G2 Rating | 4.4 (4,500 reviews) | 4.0 (2,900 reviews) |
| Capterra Rating | 4.5 | 4.3 |
| Best For | Small to mid-sized businesses and fast-growing DTC brands that want an all-in-one hosted e-commerce platform with strong app integrations, omnichannel selling, and scalable operations (including enterprise via Shopify Plus). | Mid-market to enterprise retailers and B2B manufacturers/distributors needing a highly customizable, scalable commerce platform with complex catalogs, multi-site operations, and deep integrations. |