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Shopify

E-commerce
★4.4•4,500 G2 reviews

Small to mid-sized businesses and fast-growing DTC brands that want an all-in-one hosted e-commerce platform with strong app integrations, omnichannel selling, and scalable operations (including enterprise via Shopify Plus).

Visit ShopifySee Full Comparison

Quick Overview

Pricing
From $39/month
Details
Free trial available. Shopify Basic $39/month, Shopify $105/month, Advanced $399/month (monthly billing; discounts typically available for annual billing). Shopify Plus is enterprise with custom pricing. Additional costs may include payment processing fees (if not using Shopify Payments), third‑party app subscriptions, and theme purchases.
G2 Rating
4.4 / 5.0
Capterra
4.5 / 5.0
Comparisons
Featured in 2 comparisons

Key Features

  • Hosted online store builder with themes and drag-and-drop customization
  • Integrated payments (Shopify Payments) and multi-currency selling
  • Omnichannel sales (online, POS, social, marketplaces) with unified inventory
  • App ecosystem (Shopify App Store) and extensibility via APIs
  • Built-in marketing, SEO, analytics, and abandoned cart recovery (plan-dependent)

Pros

  • +Fast to launch and easy to manage without a developer
  • +Large ecosystem of apps, themes, and agency partners
  • +Reliable hosting, security, and performance at scale
  • +Strong omnichannel capabilities (online + POS + social/marketplaces)

Cons

  • −Costs can rise with apps, premium themes, and higher-tier plans
  • −Transaction fees may apply when using external payment gateways
  • −Deep customization can require Liquid/dev work and may be constrained vs fully custom stacks

Shopify in Our Comparisons

E-commerce18 min read

Shopify vs BigCommerce vs WooCommerce vs Adobe Commerce (Magento) vs Salesforce Commerce Cloud - 2025 Honest Review & Comparison

Comparing Shopify, BigCommerce, WooCommerce & more. Honest e-commerce reviews with pricing, features, pros/cons. Updated Dec 2025.

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J
Jessica Thompson
Updated December 2025
Website Builders18 min read

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Comparing Webflow, Wix, Squarespace & more. Honest website builders reviews with pricing, features, pros/cons. Updated Dec 2025.

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D
David Park
Updated December 2025