Shopify

Small to mid-sized businesses and fast-growing DTC brands that want an all-in-one hosted e-commerce platform with strong app integrations, omnichannel selling, and scalable operations (including enterprise via Shopify Plus).

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Quick overview

Pricing: From $39/month ($29/month billed yearly)
Plans: Basic $39/month, Grow $105/month, Advanced $399/month billed monthly ($29, $79 and $299/month billed yearly). Shopify Plus from $2,300/month. Trial: 3 days free, then $1/month for 3 months. Extra costs can include third-party gateway transaction fees, apps and premium themes.
G2 rating: 4.4 / 5.0
Comparisons: Featured in 2 comparisons

Key features

Hosted online store builder with themes and drag-and-drop customization
Integrated payments (Shopify Payments) and multi-currency selling
Omnichannel sales (online, POS, social, marketplaces) with unified inventory
App ecosystem (Shopify App Store) and extensibility via APIs
Built-in marketing, SEO, analytics, and abandoned cart recovery (plan-dependent)

Pros

Fast to launch and easy to manage without a developer
Large ecosystem of apps, themes, and agency partners
Reliable hosting, security, and performance at scale
Strong omnichannel capabilities (online + POS + social/marketplaces)

Cons

Costs can rise with apps, premium themes, and higher-tier plans
Transaction fees may apply when using external payment gateways
Deep customization can require Liquid/dev work and may be constrained vs fully custom stacks