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Shopify vs Squarespace
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What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Shopify
Small businesses that sell mainly online, expect to grow, and want one platform for web, social and in-person sales without hiring a developer.

Squarespace
Small brands where the look of the site matters as much as the store: makers, studios and service businesses that also sell products.
Side by side
| Pricing | From $39/month ($29/month billed yearly) | From $19/month (billed yearly) |
| G2 Rating | 4.4 (5,140 reviews) | 4.4 (1,137 reviews) |
| Best For | Small businesses that sell mainly online, expect to grow, and want one platform for web, social and in-person sales without hiring a developer. | Small brands where the look of the site matters as much as the store: makers, studios and service businesses that also sell products. |
Pros and cons
Shopify
Pros
- Unlimited products and abandoned checkout recovery start on Basic
- Largest app and theme ecosystem of the platforms here
- Online store, social selling and POS share one inventory
- Low-cost start: $1/month for the first 3 months after the trial
Cons
- 2% fee on Basic if you use a payment gateway other than Shopify Payments
- Basic has no additional staff accounts
- Paid apps can push the real monthly cost well above the plan price
Squarespace
Pros
- Polished templates with store, blog and booking in one site
- No product limit, even on Basic
- 0% transaction fee from Core ($29/month billed yearly)
- POS included on every plan at no extra subscription
Cons
- Basic charges a 2% transaction fee and has no discount codes
- Smaller app ecosystem than Shopify or WooCommerce
- Selling via Instagram and shipping labels need Core or higher
Related comparisons

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Stay with Webflow if you want design control and a site that grows with you. Pick Squarespace if you want a polished site with minimal setup.
Best Ecommerce Platform for Small Business
Pick Shopify if you sell mainly online and plan to grow. Pick Squarespace if design matters most, or Big Cartel if you have five products or fewer.
Best Website Builder for Small Business
Wix is the best fit for most small businesses: a free plan to start, and bookings, payments and a store from the Core plan. Pick Squarespace for a polished brand site or Shopify if you mainly sell products online.

