Skip to main content
E-commerce

Shopify vs BigCommerce

Which e-commerce tool is right for you? Compare features, pricing, and user reviews to make the best choice.

S

Shopify

4.44,500 reviews

Small to mid-sized businesses and fast-growing DTC brands that want an all-in-one hosted e-commerce platform with strong app integrations, omnichannel selling, and scalable operations (including enterprise via Shopify Plus).

Starting at From $39/month
B

BigCommerce

4.25,600 reviews

Growing SMB to mid-market brands that want a hosted e-commerce platform with strong built-in commerce features, flexibility for integrations/headless builds, and support for multi-channel and B2B use cases.

Starting at From $39/month

Side-by-Side Comparison

FeatureShopifyBigCommerce
PricingFrom $39/monthFrom $39/month
G2 Rating4.4 (4,500 reviews)4.2 (5,600 reviews)
Capterra Rating4.54.4
Best ForSmall to mid-sized businesses and fast-growing DTC brands that want an all-in-one hosted e-commerce platform with strong app integrations, omnichannel selling, and scalable operations (including enterprise via Shopify Plus).Growing SMB to mid-market brands that want a hosted e-commerce platform with strong built-in commerce features, flexibility for integrations/headless builds, and support for multi-channel and B2B use cases.

Pros & Cons

Shopify

Pros

  • + Fast to launch and easy to manage without a developer
  • + Large ecosystem of apps, themes, and agency partners
  • + Reliable hosting, security, and performance at scale
  • + Strong omnichannel capabilities (online + POS + social/marketplaces)

Cons

  • Costs can rise with apps, premium themes, and higher-tier plans
  • Transaction fees may apply when using external payment gateways
  • Deep customization can require Liquid/dev work and may be constrained vs fully custom stacks

BigCommerce

Pros

  • + Robust core commerce features out of the box (catalog, promotions, shipping/tax options)
  • + Good scalability for higher-SKU and higher-traffic stores compared with many entry-level platforms
  • + Strong integration ecosystem and developer APIs for custom builds
  • + Supports both B2C and B2B scenarios (especially with add-ons and configuration)

Cons

  • Costs can rise quickly as you move to higher tiers and add paid apps/advanced features
  • Theme customization and advanced storefront work often requires developer resources
  • Some capabilities (advanced B2B workflows, complex promotions, certain integrations) may require third-party apps or Enterprise