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WooCommerce

E-commerce
★4.4•8,200 G2 reviews

WordPress-based businesses that want a highly customizable online store with full control over hosting, theme, and functionality—especially teams comfortable managing plugins, updates, and performance tuning.

Visit WooCommerceSee Full Comparison

Quick Overview

Pricing
Free (plugin) + paid extensions/hosting
Details
Core WooCommerce plugin is free on WordPress. Typical costs come from web hosting, a domain, premium themes, and paid extensions (e.g., payments, shipping, subscriptions, memberships, bookings, B2B/wholesale, multi-currency, marketing). Many extensions are billed annually; total cost varies widely by store size and required functionality.
G2 Rating
4.4 / 5.0
Capterra
4.5 / 5.0
Comparisons
Featured in 1 comparison

Key Features

  • WordPress-native storefront and product catalog management (physical, digital, variable products)
  • Extensible checkout, taxes, and shipping rules with a large extensions ecosystem
  • Multiple payment options (including WooPayments/Stripe/PayPal integrations) and fraud tools via extensions
  • Order, inventory, coupons/discounts, and customer account management
  • SEO/content marketing advantages via WordPress plus integrations for analytics, email, and ads

Pros

  • +Free core plugin with strong flexibility and a massive ecosystem of themes/extensions
  • +Deep customization potential (open-source, developer-friendly, WordPress integrations)
  • +Good SEO/content capabilities when paired with WordPress tooling
  • +Scales from small shops to larger catalogs with the right hosting and optimization

Cons

  • −Total cost can rise with paid extensions, premium themes, and higher-performance hosting
  • −Ongoing maintenance required (WordPress/plugin updates, security hardening, backups)
  • −Performance and stability depend heavily on hosting quality and plugin/theme choices

WooCommerce in Our Comparisons

E-commerce18 min read

Shopify vs BigCommerce vs WooCommerce vs Adobe Commerce (Magento) vs Salesforce Commerce Cloud - 2025 Honest Review & Comparison

Comparing Shopify, BigCommerce, WooCommerce & more. Honest e-commerce reviews with pricing, features, pros/cons. Updated Dec 2025.

ShopifyBigCommerceWooCommerceAdobe Commerce (Magento)+2 more
J
Jessica Thompson
Updated December 2025