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Wix eCommerce

E-commerce
★4.2•2,300 G2 reviews

Small to mid-sized businesses, creators, and DTC brands that want an all-in-one website + online store builder with hosting, design tools, and built-in marketing without needing developers.

Visit Wix eCommerceSee Full Comparison

Quick Overview

Pricing
From $29/month
Details
No free eCommerce plan (free site available without accepting payments). Business/eCommerce plans start around $29/month (billed annually) and scale up by tier for more storage, features, and sales tools.
G2 Rating
4.2 / 5.0
Capterra
4.2 / 5.0
Comparisons
Featured in 1 comparison

Key Features

  • Drag-and-drop store builder with templates and mobile optimization
  • Product catalog management (variants, inventory, digital products, subscriptions)
  • Payments and checkout (Wix Payments + third-party gateways by region)
  • Shipping, tax, and order management (labels, tracking, automated tax options)
  • Marketing tools (SEO, email marketing, coupons, abandoned cart, integrations via Wix App Market)

Pros

  • +Very easy to design and launch a storefront quickly
  • +All-in-one platform (hosting, security, templates, store, and marketing tools)
  • +Large app marketplace and integrations for extending functionality
  • +Good built-in features for promotions and basic automation (e.g., abandoned cart)

Cons

  • −Advanced customization and complex catalogs/workflows can be limiting compared with developer-first platforms
  • −Costs can increase as you add higher tiers and paid apps
  • −Migrating away from Wix can be difficult due to platform lock-in

Wix eCommerce in Our Comparisons

E-commerce18 min read

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Updated December 2025