Which form & survey tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Teams and creators who want high-conversion, beautifully designed forms/surveys for lead capture, customer feedback, quizzes, and onboarding—especially when UX and completion rates matter.
Individuals, educators, and small teams that need a simple, free way to create surveys, registrations, quizzes, and internal data-collection forms—especially if they already use Google Workspace and Google Sheets.
| Feature | Typeform | Google Forms |
|---|---|---|
| Pricing | $25/user/month | Free (Google account); included with Google Workspace (Business Starter from ~$6/user/month) |
| G2 Rating | 4.5 (8,000 reviews) | 4.0 (100 reviews) |
| Capterra Rating | 4.7 | 4.0 |
| Best For | Teams and creators who want high-conversion, beautifully designed forms/surveys for lead capture, customer feedback, quizzes, and onboarding—especially when UX and completion rates matter. | Individuals, educators, and small teams that need a simple, free way to create surveys, registrations, quizzes, and internal data-collection forms—especially if they already use Google Workspace and Google Sheets. |