Why People Look for Eventbrite Alternatives
Eventbrite is still the name most people reach for when they need to sell tickets. Publishing is free (it has been since September 4, 2024, when Eventbrite dropped its pay-per-event Flex plan), free events carry no ticket fees, and its organizer app handles check-in and door sales. So why do so many organizers shop around?
The short answer is that the cost of Eventbrite shows up on paid tickets, and the way it pays you favors established organizers. The reasons we see most often fall into five groups.
Per-ticket fees. In the US, Eventbrite charges a service fee of 3.7% + $1.79 on every paid ticket, plus a payment processing fee of 2.9% calculated on the total order (including service fees and tax). You can pass those fees on to attendees at checkout or absorb them, but someone pays them. On a $25 ticket, the absorbed cost is $3.44 per ticket. Several alternatives below cost roughly half of that or less on the same ticket, processing included.
Payout timing for new organizers. Eventbrite's default is to send your payout 3 business days after the event ends, and then your bank takes another 2 to 3 business days in the US (5 to 7 outside the US). First-time organizers have to wait until after their first event. Once you have an event behind you, you can customize the payout schedule, and certain US organizers can use Instant Payouts, which cost 3% per payout (minimum $2.99, maximum $40), hold 20% of net sales in reserve and are not available after the event ends. If you need ticket revenue to pay a venue deposit before the night, that matters.
Branding and checkout control. Many organizers want the checkout to live on their own website and look like their brand. Ticket Tailor, Tito and Humanitix all document embeddable checkouts or widgets, and Ticket Tailor offers a white-label option for an extra fee.
Marketing extras cost extra. Eventbrite Premium ($69/month or $708/year in the US) adds promotion in Eventbrite's paid social campaigns, $20/month in Eventbrite Ads credits, more marketing email capacity and priority support. Ads spend itself is not included and no rate is published. The older Eventbrite Pro email plan is closed to new subscribers, according to Eventbrite's help center.
A change of ownership. Bending Spoons completed its acquisition of Eventbrite on March 10, 2026, for $505 million, and the product continues under the Eventbrite name. An ownership change is not a problem in itself, but it is a reasonable moment to check whether your current setup is still the best value.
The tradeoff: Eventbrite's audience
There is one thing most alternatives cannot match: Eventbrite runs a discovery marketplace on eventbrite.com, plus sponsored placements through Eventbrite Ads. If a meaningful share of your buyers find you by browsing Eventbrite, switching means replacing that traffic with your own channels (email list, social, partners, your website). The tools below are mostly built on the assumption that you bring your own audience. Luma comes closest with its calendars, subscribers and newsletters, but that is a following you build, not a marketplace of strangers.
How we compared
We read each vendor's published pricing pages and help center articles on October 17, 2026. Figures are US dollar prices unless we say otherwise, and we note other countries where vendors publish them. Where a tool runs payments through Stripe and the vendor quotes Stripe's standard US card rate (2.9% + $0.30), we use that rate. This is a comparison of published fees and documented features, not a hands-on test. Where a vendor does not publish a number (Splash and Cvent are quote-only), we say so rather than estimate.
We show G2 ratings only when we could confirm both the rating and the review count. For this group, that is only Tito.
Fee math: 200 tickets at $25
To make the fee schedules comparable, here is what each tool costs on one simple scenario: 200 paid tickets at $25 each, $5,000 in gross ticket sales. Assumptions:
- US pricing, no sales tax, and each ticket bought in its own order (so the $0.30 per-transaction card fee applies to every ticket).
- The organizer absorbs all fees, so you can see the full cost in one place. In practice you can pass fees on with Eventbrite, Ticket Tailor and Humanitix (Humanitix does so by default). Luma has no checkout fee option, so you would raise the ticket price instead.
- Card processing at 2.9% + $0.30 per order for the tools that use your own Stripe account (Luma, Ticket Tailor, Tito) and for Humanitix's published US processing fee. Eventbrite's own processing fee is 2.9% of the order with no fixed part.
- Splash and Cvent are left out of the math because they do not publish ticket fees.
| Tool and plan | Platform fee per ticket | Processing per ticket | Total per ticket | Total fees on 200 tickets | You keep |
|---|---|---|---|---|---|
| Eventbrite | $2.715 (3.7% of $25 + $1.79) | $0.725 (2.9% of $25) | $3.44 | $688.00 | $4,312.00 |
| Luma Free | $1.25 (5%) | $1.025 | $2.275 | $455.00 | $4,545.00 |
| Luma Plus (one month, billed monthly) | $0.00 | $1.025 | $1.025 + $69 subscription | $274.00 | $4,726.00 |
| Ticket Tailor (pay as you go) | $0.85 | $1.025 | $1.875 | $375.00 | $4,625.00 |
| Humanitix Standard | $1.515 (2.1% of $25 + $0.99) | $1.025 | $2.54 | $508.00 | $4,492.00 |
| Humanitix Charities & Schools | $1.24 (1% of $25 + $0.99) | $1.025 | $2.265 | $453.00 | $4,547.00 |
| Tito Standard | $0.75 (3%) | $1.025 | $1.775 | $355.00 | $4,645.00 |
| Tito non-profit rate | $0.625 (2.5%) | $1.025 | $1.65 | $330.00 | $4,670.00 |
| Splash | Quote only | Stripe fees | n/a | n/a | n/a |
| Cvent | Quote only | Not published | n/a | n/a | n/a |
What the numbers say:
- Eventbrite is the most expensive published option in this scenario, at $688 in fees versus $355 for Tito and $375 for Ticket Tailor. That gap of roughly $310 to $330 per 200 tickets is the main reason organizers look elsewhere.
- Luma Plus wins on paper if you sell enough in a month. Its 0% platform fee leaves only Stripe's card fee. The break-even against Luma Free is simple: 5% of ticket revenue equals the $69 monthly fee at $1,380 of paid ticket sales in a month. Below that, Free is cheaper. Billed annually, Plus is $59/month ($708 a year).
- Tito versus Ticket Tailor depends on ticket price. Tito's 3% is cheaper than Ticket Tailor's $0.85 flat fee on tickets under about $28.33; above that, Ticket Tailor's flat fee wins. Tito's €25 cap only matters on tickets above about €833. Ticket Tailor's prepaid credits (from $0.70 each in a 100-credit pack, falling with volume) push its cost lower still. Tito's fees are quoted excluding VAT.
- Humanitix lands in the middle on cost, but its default is that buyers pay the booking fee, so organizers who pass fees on keep the full ticket price.
- Ticket Tailor also lets new users sell their first 5 tickets without a Ticket Tailor fee, which we left out of the table.
Eventbrite - What You Get and Why People Switch
Eventbrite is built for public, ticketed consumer events of almost any kind: music venues, nightlife, food and drink, performing arts, health and fitness, festivals, nonprofit fundraisers, corporate events and virtual events.
Key features
- Online ticketing and registration with an event page builder
- Flexible ticket types, including reserved seating and timed entry, plus promo codes
- The eventbrite.com discovery marketplace and Eventbrite Ads for sponsored placements
- Email marketing tools
- An organizer app for mobile check-in, ticket scanning and door sales, including Tap to Pay
- Real-time analytics and an App Marketplace of integrations
Pricing and fees
Publishing unlimited events is free, and free tickets carry no fees. On paid tickets in the US, the service fee is 3.7% + $1.79 per ticket and the payment processing fee is 2.9% of the total order. Organizers choose whether to pass fees to attendees or absorb them; the exception is card sales through the Organizer app, where the processing fee cannot be passed on. Fees vary by country, and legacy Essentials and Professional packages still exist in some markets outside the US.
Eventbrite Premium costs $69/month or $708/year in the US (£59/month or £588/year in the UK, €59/month or €588/year in select EU countries, CA$89/month, A$99/month, NZ$99/month). It adds promotion in Eventbrite's paid social campaigns on Meta, Google and TikTok, a Premium badge, $20/month of Eventbrite Ads credits, up to 2,000 marketing emails a day, featured newsletter placements, priority live chat support and 50% off Instant Payout fees. Larger events can negotiate a custom Sales Partnership.
Payouts
The default payout goes out 3 business days after the event ends. New organizers must wait until after their first event. After that, the schedule can be customized, and Instant Payouts are available to certain US organizers selling in USD at 3% per payout (minimum $2.99, maximum $40), with 20% of net sales held in reserve.
Why people switch
The usual triggers are the per-ticket service fee on top of processing, waiting until after the event to get paid, and paying extra for marketing reach. The reason people stay is the marketplace audience and the breadth of ticket types. If your events depend on discovery, test an alternative on one event before moving everything.
Luma review
Luma (now at luma.com, after moving from lu.ma) is the alternative that feels most at home with community events: meetups, tech and startup events, brand events and recurring series. Its model is freemium, and it treats free events as a first-class use case.
Key features
- Event pages that take minutes to set up; guests register with a name and email, no account needed
- Calendars with subscribers, newsletters and event tags, plus event chat and paid memberships
- Paid tickets with multiple ticket types, flexible or donation pricing, coupons and group purchasing
- Approval-based registration (for paid tickets, the card is authorized and charged only on approval) and waitlists for free and paid tickets
- QR check-in through the iOS and Android apps or the web, with Apple and Google Wallet passes
- Email, SMS, push and WhatsApp blasts and automated reminders
- Integrations with Zoom (with attendance tracking), Google Meet, HubSpot, Salesforce and webhooks; Zapier and the API on Luma Plus
Pricing and fees
The Free plan is free forever with unlimited events and unlimited guests per event, up to 500 invites or newsletters a week and up to 3 calendar admins. Paid tickets carry a 5% Luma platform fee. Luma Plus costs $69/month billed monthly or $59/month billed annually, and drops the platform fee to 0%. Plus raises sends to 5,000 a week and adds tax collection on ticket sales, a check-in manager role, custom event URLs, 5 calendar admins (extra seats $12/month, or $9/month billed annually), Zapier, API access and priority support. Plus applies per calendar, not per account. Enterprise pricing is custom.
Stripe's card fee is charged on top in every case; Luma cites the typical rate as 2.9% + 30 cents. Luma's own example: a $20 ticket costs $1.88 in fees on Free and $0.88 on Plus. Fees come out of each transaction, and Luma has no option to add a separate booking fee at checkout, so hosts who want buyers to cover fees raise the ticket price. Non-profits can get 40% off Luma Plus.
Payouts
Money goes to your Stripe account as tickets sell and is paid to your bank on Stripe's rolling schedule; Luma's own comparison page says that is typically 2 days in the US. Eligible Stripe accounts can use Instant Payouts. There is no waiting until after the event.
Pros
- No fees at all on free events, and the free plan has no event or guest caps
- 0% platform fee on Luma Plus
- Strong guest communication: email, SMS, push and WhatsApp
- Approval flows and waitlists work for paid tickets too
Cons
- No reserved seating or seat maps
- Stripe is the only processor, and Stripe accounts in India and Stripe's extended network countries (for example South Africa, Nigeria and Kenya) are not supported
- No checkout fee option; fees are absorbed or built into the price
- Check-in staff role, tax collection, API and Zapier need Luma Plus
Who it's for
Community builders, startups and companies that host recurring free or low-cost events and want polished pages, a subscriber calendar and good guest messaging. Not a fit for seated venues.
Ticket Tailor review
Ticket Tailor is an independent ticketing company that charges per ticket, with no subscription and no contracts. It is the closest like-for-like replacement for Eventbrite's ticketing features, minus the marketplace.
Key features
- Branded event pages and box office
- Embeddable checkout on your own website, with a white-label option for a small extra fee
- A free check-in app for iOS and Android, plus support for external scanners
- Reserved seating charts
- Time-slot and timed-entry events, recurring events and multi-event checkout
- Waitlists, discount codes, donations and merchandise add-ons
- Online, virtual and hybrid events with Zoom, Google Meet and Microsoft Teams
- Integrations with Mailchimp, HubSpot, Constant Contact, ActiveCampaign, Zapier, Squarespace, WordPress, Wix, GA4 and Meta and TikTok pixels
Pricing and fees
There are two ways to pay. Pay as you go costs $0.85 per paid ticket in the US (£0.60 + VAT in the UK). On Stripe, the fee is deducted automatically; on PayPal or Square, Ticket Tailor invoices monthly. Pay upfront uses prepaid credits, with a minimum of 100: in the US calculator, 100 credits cost $0.70 each ($70), 1,000 cost $0.52 each ($520) and 20,000 cost $0.34 each ($6,800), with a headline of "from $0.30" (from £0.22 + VAT in the UK) and custom quotes above 20,000. Credits never expire.
One paid ticket uses one credit. A paid ticket on a seating chart uses two, a free ticket uses none, and a free ticket on a seating chart uses one. Free tickets are free up to an annual allowance, above which Ticket Tailor asks you to contact it for a quote. Its pricing page quotes that allowance inconsistently, so confirm the current number if you run very large free events. New users can sell their first 5 tickets without a Ticket Tailor fee.
Processor fees are separate. Ticket Tailor's example Stripe rates are 2.9% + $0.30 in the US, 1.5% + £0.20 in the UK, 1.5% + €0.25 in the eurozone, 2.9% + C$0.30 in Canada and 1.75% + A$0.30 in Australia. You can absorb fees or pass them on as a booking fee you set. Registered charities get 50% off Ticket Tailor's fees for good, and there are discounts for B Corps, PTAs and not-for-profits.
Payouts
Ticket Tailor never holds your money. Revenue goes to your own Stripe, PayPal or Square account almost immediately, and from there to your bank on the processor's schedule (Ticket Tailor says that may take a week or so). There is no waiting until after the event.
Pros
- Low flat fee per ticket, with cheaper prepaid credits that never expire
- Reserved seating, timed entry and recurring events
- Embeddable checkout and a choice of Stripe, PayPal or Square
- Immediate access to revenue through your own processor
Cons
- You need your own Stripe, PayPal or Square account, and processor fees are extra
- Seated tickets use extra credits, and even free seated tickets carry a fee
- Removing Ticket Tailor branding (white label) costs extra
- No bundled subscription tier; very large free events need a quote
Who it's for
Venues, festivals, attractions, workshops and small organizers selling paid tickets who want a low, predictable per-ticket cost, seating and an embeddable checkout.
Humanitix review
Humanitix is a ticketing platform that is also a registered charity. It sells tickets like a business but donates 100% of its profits to social impact projects for disadvantaged children; its US pricing page showed a running total of $13,822,038 donated when we checked.
Key features
- Branded event pages with Canva design tools, unlimited ticket types and capacity management
- Reserved seating and seat maps for tables, auditoriums and market stalls
- A free scanning and check-in app with VIP alerts
- An automated waitlist that notifies guests when tickets free up
- Embedded widgets to sell on your own website
- Email tools, promo, affiliate and access codes, gift cards, merchandise add-ons and donations
- Accessibility features and a 1-Click Ticket Manager for guest self-service
- Integrations with Mailchimp, Salesforce and Facebook
Pricing and fees
Free events cost nothing, and there are no fees on free tickets, imported tickets or manual orders. In the US, the Standard booking fee is 2.1% + $0.99 per paid ticket, plus payment processing of 2.9% + $0.30, which Humanitix sums as 5% + $1.29. Charities and schools pay 1% + $0.99 plus the same processing, or 3.9% + $1.29. Fees also apply to donations. Canada uses the same 2.1% + $0.99 and 1% + $0.99 rates plus Stripe card fees.
Other countries have their own rates: Australia 4% + $0.99 (excl. GST), charities and schools 2.5% + $0.50; UK 4.67% + £0.46 (excl. VAT), charities and schools 3.33% + £0.25 (excl. VAT); New Zealand 5% + $0.49 (excl. GST), charities and schools 3% + $0.30. There are no sign-up fees or contracts, all plans get all features, and a custom plan is available for large events.
By default the booking fee is passed on to the buyer, so the organizer keeps the full ticket price. You can absorb the fee, split it or use a tip option instead, per event or as an account default.
Payouts
On Humanitix's own payment gateway, you are paid within 5 business days after the event ends. Multi-date events are paid after each date. Early payouts can be requested but need approval and exclude Afterpay and Zippay sales. The Humanitix gateway supports AUD, NZD, USD and GBP only; for other currencies, or to get paid on your own schedule, you can connect Stripe instead.
Pros
- No fees on free events, and buyer-paid fees by default
- Lower rates for charities and schools
- Reserved seating and seat maps included
- Profits go to charity, which suits mission-driven organizers
Cons
- Default gateway pays out only after the event
- Early payouts need approval
- In the US and Canada, processing is charged on top of the booking fee
- The built-in gateway covers only four currencies
Who it's for
Charities, schools, community groups and fundraisers that want buyers to cover fees, need seating, and like that the platform's profits are donated.
Tito review
Tito, run by Team Tito Limited in Ireland, is a ticketing tool aimed squarely at technology, developer and B2B conferences. The established product is now labelled Tito Classic; a separate newer product, Tito Pro, targets professional invitation-only events, starts at €99/month and currently has a waiting list. This review covers Tito Classic.
Key features
- Event pages and registration for free and paid events
- An embeddable checkout widget (two lines of code, inline or as a button overlay, stylable with CSS)
- Check-in on web, iOS, Android and Badgy, with QR scanning by camera or Bluetooth scanner and multiple check-in lists
- Per-ticket waiting lists with time-limited personal offer links
- Custom registration questions, secret tickets, donation tickets and discount codes
- Attendee messaging, reporting, CSV export and team permissions
- 15+ languages
- Admin and Check-in APIs, webhooks and Zapier, plus Salesforce, Campaign Monitor and Badgy integrations
Pricing and fees
Tito charges 3% per paid ticket. Charity, community and non-profit organisations with no commercial affiliation can apply for 2.5%. Free events are free. The Tito fee is capped at €25 per ticket, so at 3% any ticket above €833.33 pays a flat €25. There is no setup fee, monthly subscription or premium-feature fee. Payment gateway fees are charged separately by Stripe or PayPal; Tito's pricing page uses Stripe's US rate of 2.9% + 30c as its example. Tito's fees are quoted excluding VAT, which may apply. It works in 139 currencies wherever Stripe or PayPal operate.
Payouts
Tito never holds the money. Your gateway pays you directly; Tito notes that Stripe pays out on a rolling basis every 2 to 7 days.
G2 rating
Tito has a 4.0 rating on G2, but from only 4 reviews, so treat it as a very small sample.
Pros
- Simple percentage fee, with a cap on expensive tickets
- Free events are free
- Easy-to-embed widget and a strong developer API
- Good conference tooling: waiting lists, secret tickets and a Badgy integration
Cons
- Needs your own Stripe or PayPal account; gateway fees are extra
- Percentage pricing means cost rises with ticket price, up to the cap
- We did not find reserved seating on Tito's feature pages
- Fewer marketing and promotion tools than event marketing platforms
Who it's for
Tech, developer and B2B conference organizers who want a clean checkout, an API and a fee that is easy to explain to a finance team.
Splash review
Splash is an event marketing platform for corporate teams. Cvent acquired it in 2024 and it is still sold under the Splash name at splashthat.com. Its pitch is repeatable, branded event programs that feed your CRM and drive pipeline.
Key features
- Branded event pages and registration forms with templates and central brand management (custom CSS on the higher tier)
- RSVP and paid events through Stripe, with discount codes, early-bird, donation and add-on tickets, sold in any currency
- The Splash Host check-in app for iOS and Android with QR scanning, self check-in kiosk mode and on-site badge printing
- Email invites and reminders with scheduling and segmentation, plus performance and ROI dashboards
- Integrations with Salesforce, HubSpot, Marketo, Cvent, Slack and Zoom, plus webhooks, Zapier and an API (consulting required)
- A Virtual Venue for virtual and hybrid events, and governance features such as roles, permissions and approval workflows
Pricing and fees
Splash lists two plans, Pro and Enterprise, and publishes no prices for either; you need to talk to sales. No free plan appears on the pricing page. Every plan includes unlimited events and attendees, and each paid plan includes one user license, with more available. Phone support requires a paid support plan. Splash does not publish a per-ticket fee. Stripe's processing fees apply, and Splash says it offers discounted ticket fees to 501(c)(3) organizations, without giving amounts.
Payouts
Ticket revenue goes to your own Stripe account, and you control the payout schedule in Stripe.
Pros
- Strong brand control and templates for many events
- Deep CRM and marketing automation integrations
- Unlimited events and attendees on every plan
- Governance and approval workflows for large teams
Cons
- No published prices or self-serve plan
- API access requires consulting; phone support costs extra
- Per-ticket fees are not disclosed publicly
Who it's for
Marketing teams at mid-size and enterprise companies running many field events, VIP dinners, roadshows and webinars that need to report back to the CRM. Not a tool for selling tickets to the public.
Cvent review
Cvent is the enterprise option. Blackstone took it private in 2023, it owns Splash, and it closed its acquisition of the webinar platform ON24 on April 1, 2026. Cvent covers the full lifecycle of large events, from venue sourcing to onsite badges.
Key features
- Event registration and marketing
- Attendee Hub and branded mobile event apps
- OnArrival check-in and badging
- Virtual, hybrid and webinar platforms
- Venue sourcing through the Cvent Supplier Network
- Exhibitor lead retrieval, event diagramming, surveys, CventIQ AI features and reporting
Pricing and fees
Cvent is quote-only and publishes no prices. It sells two packages. Professional licenses Registration, Attendee Hub and OnArrival individually as needed and includes 15 user logins. Enterprise bundles those products plus Essentials, with unlimited user logins, API access, SSO, MFA and budget, task and resource management. Cvent offers special rates for non-profits (no figures given) and includes 24/7 support for all customers. It does not publish ticket fees or payout timing.
Pros
- One vendor for registration, apps, onsite check-in and venue sourcing
- Built for conferences, trade shows and multi-event programs
- 24/7 support on every plan
- Enterprise package adds SSO, API access and unlimited logins
Cons
- No public pricing at all
- Modular licensing on Professional, capped at 15 user logins
- API access and SSO only on Enterprise
- Far more platform than a small organizer needs
Who it's for
Enterprises and associations running large, complex event programs (conferences, trade shows, sales kickoffs, internal events) that want one vendor and can work through a sales-led, quote-based buying process.
How to Choose
Fees versus audience
If Eventbrite's marketplace sells a real share of your tickets, compare the fee savings against the revenue you could lose. On our 200-ticket example, switching to Tito or Ticket Tailor saves roughly $310 to $330. If Eventbrite brings in even a handful of extra buyers per event, it can pay for itself. If almost all your buyers come from your own list, the savings are real money.
Who pays the fee
Eventbrite, Ticket Tailor and Humanitix let you pass fees on to buyers, and Humanitix does it by default. Luma does not offer a checkout fee, so you build the cost into the ticket price. With Tito, the Tito fee and your Stripe or PayPal gateway fees are separate charges, so budget for both.
Payout timing
If you need cash before the event, Ticket Tailor, Luma, Tito and Splash all pay into your own payment processor account as tickets sell. Eventbrite and Humanitix's default gateway pay after the event, although Eventbrite offers paid Instant Payouts to certain US organizers and Humanitix accepts early payout requests subject to approval (or you can connect Stripe).
Reserved seating
If you run a theater, a gala with assigned tables or anything with a seat map, your shortlist is Eventbrite, Ticket Tailor and Humanitix. Luma explicitly does not do seat maps, and we found no reserved seating on Tito's feature pages.
Charity and nonprofit rates
Humanitix has published charity and school rates (1% + $0.99 in the US) and donates its profits. Ticket Tailor gives registered charities 50% off its fees. Tito offers 2.5% to eligible non-profits. Luma gives non-profits 40% off Luma Plus. Splash and Cvent mention non-profit discounts without figures.
Corporate events and conferences
For a developer or B2B conference with a simple ticket structure, Tito is easy to run and easy to budget. For a marketing team running dozens of field events that must sync with Salesforce or HubSpot, look at Splash. For a large event program that also needs mobile apps, onsite badging and venue sourcing, Cvent is the one built for that scale, but expect a sales process and no public prices.
Final Verdict
Eventbrite remains a solid choice if its marketplace audience matters to you and you need its full range of ticket types. If it does not, you are paying more per ticket than you need to, and waiting longer to get paid.
Ticket Tailor is our pick for most organizers leaving Eventbrite. It covers the features Eventbrite users rely on (reserved seating, timed entry, recurring events, an embeddable checkout and a check-in app), charges a flat $0.85 per paid ticket on pay as you go with no subscription, and sends revenue to your own processor account almost immediately.
Choose Luma for community events and recurring free events, Humanitix if you are a charity or school or want buyers to cover fees by default, Tito for tech and B2B conferences, Splash for CRM-driven corporate field marketing, and Cvent for large enterprise event programs. Whatever you pick, run one event on it before moving your whole calendar, and check the vendor's current fee page on the day you publish.

