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From $59Free plan

Community builders and companies hosting recurring free or low-cost events who want polished pages, calendars and guest communication with no fee on free events.

Visit Luma ↗See full comparison

Quick overview

Pricing
Free (5% fee on paid tickets); Plus $59/month billed annually (0% fee)
Plans
Free: unlimited events and guests, up to 500 invites/newsletters per week, up to 3 calendar admins, 5% platform fee on paid tickets. Luma Plus: $69/month billed monthly or $59/month billed annually, 0% platform fee, 5,000 invites/newsletters per week, tax collection, check-in manager role, custom URLs, 5 calendar admins (extra seats $12/month or $9/month annually), Zapier and API; applied per calendar. Enterprise: custom. Stripe card fees apply on top (Luma says typically 2.9% + 30 cents). Free events are free. Nonprofits get 40% off Plus.
G2 rating
Not yet verified
Comparisons
Featured in 2 comparisons

Key features

  • Event pages where guests register with name and email, no account needed
  • Calendars with subscribers, newsletters, event chat and paid memberships
  • Paid tickets with ticket types, donation pricing, coupons and group purchasing
  • Approvals and waitlists for free and paid tickets
  • QR check-in in iOS and Android apps, Apple and Google Wallet passes
  • Email, SMS, push and WhatsApp blasts; Zoom, Google Meet, HubSpot and Salesforce integrations

Pros

  • Free plan with unlimited events and guests; free events cost nothing
  • Luma Plus removes the platform fee for $59/month billed annually
  • Guests register without creating an account
  • Calendars, newsletters and multichannel blasts for recurring communities

Cons

  • No reserved seating or seat maps
  • Stripe only; India-based and Extended-network Stripe accounts unsupported
  • No option to add a booking fee at checkout
  • Check-in staff role, tax collection, API and Zapier require Luma Plus

Luma in our comparisons

Video Conferencing

Best Event Management Software

Pick Whova for most conferences and association events: event app, registration and networking in one package, priced per event. Choose Luma for community meetups and Eventbrite for public ticketed events.

+1
Sarah ChenUpdated October 2026
Video Conferencing

Eventbrite alternatives

Stay on Eventbrite if its marketplace sells a real share of your tickets. Otherwise, Ticket Tailor gives you the same core ticketing features for a flat $0.85 per ticket and pays into your own account as tickets sell.

+2
Sarah ChenUpdated October 2026