Starting price; rises with usage
Eventbrite vs Luma
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What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Starting price; rises with usage
Eventbrite
Organizers of public, ticketed consumer events who want free publishing, the option to pass fees to buyers and exposure on Eventbrite's discovery marketplace.
Luma
Community builders and companies hosting recurring free or low-cost events who want polished pages, calendars and guest communication with no fee on free events.
Side by side
| Eventbrite | Luma | |
|---|---|---|
| Pricing | Free to publish; 3.7% + $1.79 per paid ticket plus 2.9% processing (US) | Free (5% fee on paid tickets); Luma Plus $59/month billed annually (0% fee) |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Organizers of public, ticketed consumer events who want free publishing, the option to pass fees to buyers and exposure on Eventbrite's discovery marketplace. | Community builders and companies hosting recurring free or low-cost events who want polished pages, calendars and guest communication with no fee on free events. |
Pros and cons
Eventbrite
Pros
- Free to publish, and no fees on free tickets
- Discovery marketplace can bring in new buyers
- Broad ticket types, including reserved seating and timed entry
- Fees can be passed on to attendees at checkout
Cons
- 3.7% + $1.79 service fee plus 2.9% processing per paid ticket (US)
- Default payout only after the event ends; first-time organizers must wait until after their first event
- Instant Payouts limited to certain US organizers, cost 3% and hold 20% in reserve
- Premium and Ads spend cost extra
Luma
Pros
- No fees on free events; free plan has unlimited events and guests
- 0% platform fee on Luma Plus
- Strong guest messaging across email, SMS, push and WhatsApp
- Paid in your Stripe account as tickets sell
Cons
- No reserved seating or seat maps
- Stripe only; India and Stripe extended network countries not supported
- No option to add a booking fee at checkout
- Check-in staff role, tax collection, API and Zapier require Luma Plus
Related comparisons
Best Event Management Software
Pick Whova for most conferences and association events: event app, registration and networking in one package, priced per event. Choose Luma for community meetups and Eventbrite for public ticketed events.
Eventbrite alternatives
Stay on Eventbrite if its marketplace sells a real share of your tickets. Otherwise, Ticket Tailor gives you the same core ticketing features for a flat $0.85 per ticket and pays into your own account as tickets sell.