Luma
Luma Plus
Flat price, whole team$59.00
× 12 months$708.00
Per year
$5.90 per person / mo
$708
Starting price; rises with usage
Luma vs Tito
Compare with for .
Luma
39%
match · $708/yr
Tito
64%
match · $0/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Tito
Free
Free to use$0.00
Per year
$0
Free to start
Luma
From $59Free plan
Community builders and companies hosting recurring free or low-cost events who want polished pages, calendars and guest communication with no fee on free events.
vs
Tito
From FreeFree plan
G2 4.0 · 4 reviewsTech, developer and B2B conference organizers who want a simple percentage fee, free free-events and an easy-to-embed, API-friendly checkout.
Side by side
| Luma | Tito | |
|---|---|---|
| Pricing | Free (5% fee on paid tickets); Luma Plus $59/month billed annually (0% fee) | 3% per paid ticket (2.5% for eligible non-profits); free events free |
| G2 Rating | Not yet verified | 4.0 (4 reviews) |
| Best For | Community builders and companies hosting recurring free or low-cost events who want polished pages, calendars and guest communication with no fee on free events. | Tech, developer and B2B conference organizers who want a simple percentage fee, free free-events and an easy-to-embed, API-friendly checkout. |
Pros and cons
Luma
Pros
- No fees on free events; free plan has unlimited events and guests
- 0% platform fee on Luma Plus
- Strong guest messaging across email, SMS, push and WhatsApp
- Paid in your Stripe account as tickets sell
Cons
- No reserved seating or seat maps
- Stripe only; India and Stripe extended network countries not supported
- No option to add a booking fee at checkout
- Check-in staff role, tax collection, API and Zapier require Luma Plus
Tito
Pros
- Simple 3% fee, capped at €25 per ticket
- No fees on free events and no subscription
- Developer-friendly API, webhooks and embeddable widget
- Money goes straight to your Stripe or PayPal account
Cons
- Gateway fees extra; needs your own Stripe or PayPal account
- Percentage fee grows with ticket price up to the cap
- No reserved seating found on vendor pages
- Fewer marketing and promotion tools
Sarah Chen