Form & Survey
Qualtrics Strategy & Research
From $420Free planG2 4.4 · 3,015 reviews
Mid-market to enterprise teams running high-stakes research, customer/employee experience programs, or regulated surveys that require advanced logic, governance, and scalable reporting.
Quick overview
- Plans
- Free account with basic survey features. Strategic Research (formerly CoreXM) self-serve plan is $420/month, billed annually at $5,040/year, for 1,000 responses shared across users. Larger Strategic Research and other XM programs are quote-based, priced on usage (interactions or employee count).
- G2 rating
- 4.4 / 5.0
- Comparisons
- Featured in 2 comparisons
Key features
- Advanced survey builder with logic (skip/display/branching), piping, and randomization
- Question library, templates, and reusable blocks for standardization at scale
- Multi-channel distribution (email, web link, QR, SMS via integrations, embedded website intercepts)
- Analytics and reporting dashboards with text analytics/sentiment options (plan-dependent)
- Enterprise governance: roles/permissions, brand controls, security/compliance options (plan-dependent)
Pros
- Very powerful logic and customization for complex survey workflows
- Strong enterprise controls (permissions, standardization, governance) for large organizations
- Robust reporting/analytics ecosystem and integrations across the Qualtrics XM platform
- Scales well for ongoing programs and large response volumes (contract-dependent)
Cons
- Enterprise pricing is quote-based, and even the self-serve plan costs far more than SMB survey tools
- Steeper learning curve for advanced features and administration
- Some capabilities (e.g., advanced analytics/text analytics, intercepts) may require additional modules or higher-tier licensing
Qualtrics Strategy & Research in our comparisons
Form & Survey
+1
Emily RodriguezUpdated September 2026
Typeform alternatives
Stay with Typeform if your form is part of the customer experience. Pick Jotform if you need payments, PDFs and approvals in one tool.
+1Emily RodriguezUpdated September 2026
Form & Survey+2Emily RodriguezUpdated October 2026
SurveyMonkey alternatives
Stay with SurveyMonkey if you run surveys all year and want strong reporting. Pick Tally or Google Forms if you mainly need free forms, Jotform for payments and workflows, and Qualtrics or Alchemer for serious research.
+2Emily RodriguezUpdated October 2026