Yoast SEO

From $118.80Free plan

Single sites and small portfolios that want the most widely installed SEO plugin, with local SEO, news and video sitemaps and unlimited AI features in one Premium plan.

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Quick overview

Pricing: Free plugin; Premium $118.80/year per site ($9.90/mo billed annually)
Plans: Free plugin on wordpress.org. Premium: $9.90/month billed annually at $118.80 (ex VAT) for 1 site or domain; includes the Local, News and Video SEO plugins, unlimited AI features (beta), redirect manager, up to 5 keyphrases, internal linking suggestions, 1 Google Docs add-on seat, Yoast SEO Academy and 24/7 support. WooCommerce SEO: $14.90/month billed annually at $178.80, everything in Premium plus WooCommerce tools. Yoast SEO AI+: $29.90/month billed annually at $358.80, everything in WooCommerce SEO plus AI Brand Insights for one brand. One subscription per site; bulk discounts when buying several of the same product in one order: 5% at 5+, 15% at 10+, 20% at 25+, 25% at 30+, 30% at 40+, 35% at 50+, 40% at 75+, custom quote at 100+. Extra Google Docs seats $5/month each. Plans renew annually; no separate renewal price stated. 30-day refund on initial purchases only. Since July 2025 the lineup has two core subscriptions (Premium and WooCommerce SEO) instead of about ten plans.
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Comparisons: Featured in 1 comparison

Key features

XML sitemaps, over 50 schema types and llms.txt in the free plugin
Local, News and Video SEO plugins included in Premium
Unlimited AI features (beta) in Premium: AI Generate, Optimize, Summarize, Content Planner
Redirect manager with CSV bulk management (Premium)
Internal linking suggestions and up to 5 keyphrases per page (Premium)
Product schema and ecommerce content checks (WooCommerce SEO plan)
AI Brand Insights for ChatGPT, Gemini, Claude and Perplexity (AI+)

Pros

Most installed SEO plugin on wordpress.org (10+ million)
Premium now bundles Local, News and Video SEO
AI features in Premium have no credits to track
Bulk discounts from 5 subscriptions

Cons

Licensed per site, so costs climb fast for agencies
Redirect manager is Premium only
WooCommerce features need the $178.80 plan
No refunds on renewals

Yoast SEO in our comparisons

SEO & Content

Best WordPress SEO Plugins

Yoast SEO is the best WordPress SEO plugin for most sites: the most installed on wordpress.org, with local SEO and unlimited AI features in one $118.80-a-year Premium plan. Rank Math is better value for your own sites, and SEOPress is the cheapest choice for agencies with many client sites.

Sarah ChenUpdated October 2026