Ahrefs vs Moz Pro
Which seo & content tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Ahrefs
SEO teams and link builders who use backlink research every day and can justify the Standard plan or higher.
Moz Pro
Small teams of two or three people who want seats included rather than paying per user.
Side by side
| Ahrefs | Moz Pro | |
|---|---|---|
| Pricing | Free for your own sites; paid from $29/month (Starter) | Free account; Standard $99/month ($79/mo billed yearly) |
| G2 Rating | 4.5 (720 reviews) | 4.3 (608 reviews) |
| Best For | SEO teams and link builders who use backlink research every day and can justify the Standard plan or higher. | Small teams of two or three people who want seats included rather than paying per user. |
Pros and cons
Ahrefs
Pros
- One of the largest vendor-stated backlink indexes, with 16 years of history
- Unlimited credits from Standard
- API and MCP access included from Lite
- Free plan for your own verified sites
Cons
- No free trial, no discounts and refunds generally not issued
- Lite caps each user at 1,000 credits a month
- One user on Lite to Advanced; extra seats cost $40 to $80/month and are capped
- Rank Tracker updates weekly on every plan
Moz Pro
Pros
- Up to 3 users included on Large
- Cheaper than Ahrefs Standard plus two seats for a three-person team
- Free account to try Link Explorer and Keyword Explorer
- Clear per-unit add-on prices
Cons
- Standard allows only 150 keyword queries and 300 tracked keywords
- Branded reports start on Medium
- Yearly prices are labeled first year; renewal not stated
- Refund policy not published
Related comparisons
Ahrefs alternatives
SE Ranking is the best Ahrefs alternative for most people: the same $129/month as Ahrefs Lite buys daily tracking of 2,000 keywords across 10 projects, with a 14-day trial and no card. Pick Semrush if backlink data volume matters most, Mangools if you work alone on a small budget, and Moz Pro if you need three seats without paying per user.
Sarah ChenUpdated October 2026Semrush alternatives
SE Ranking is the best Semrush alternative for most teams: its $129/month Core plan tracks 2,000 keywords daily and includes local and content tools. Pick Ahrefs for backlink research, Moz Pro for small teams that want users included, and Mangools, Serpstat or Ubersuggest when budget comes first.
Sarah ChenUpdated October 2026