Semrush vs Moz Pro
Which seo & content tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Semrush
Teams that want one vendor for SEO, content, local and market research and want a backlink database at least as large as Ahrefs by vendor figures.
Moz Pro
Small teams of two or three people who want seats included rather than paying per user.
Side by side
| Semrush | Moz Pro | |
|---|---|---|
| Pricing | Free plan; paid from $139/month ($117.33/mo billed annually) | Free account; Standard $99/month ($79/mo billed yearly) |
| G2 Rating | 4.4 (4,275 reviews) | 4.3 (608 reviews) |
| Best For | Teams that want one vendor for SEO, content, local and market research and want a backlink database at least as large as Ahrefs by vendor figures. | Small teams of two or three people who want seats included rather than paying per user. |
Pros and cons
Semrush
Pros
- One of the largest vendor-stated backlink counts in this comparison (43T)
- 7-day free trial and a permanent free plan
- Daily rank tracking
- 29.2B keywords across 142 geo databases
Cons
- Not cheaper than Ahrefs at similar limits
- More than 15 projects requires custom-priced Advanced
- Extra users cost $45 to $100/month each
- Monthly plans are not refundable
Moz Pro
Pros
- Up to 3 users included on Large
- Cheaper than Ahrefs Standard plus two seats for a three-person team
- Free account to try Link Explorer and Keyword Explorer
- Clear per-unit add-on prices
Cons
- Standard allows only 150 keyword queries and 300 tracked keywords
- Branded reports start on Medium
- Yearly prices are labeled first year; renewal not stated
- Refund policy not published
Related comparisons
Ahrefs alternatives
SE Ranking is the best Ahrefs alternative for most people: the same $129/month as Ahrefs Lite buys daily tracking of 2,000 keywords across 10 projects, with a 14-day trial and no card. Pick Semrush if backlink data volume matters most, Mangools if you work alone on a small budget, and Moz Pro if you need three seats without paying per user.
Sarah ChenUpdated October 2026Semrush alternatives
SE Ranking is the best Semrush alternative for most teams: its $129/month Core plan tracks 2,000 keywords daily and includes local and content tools. Pick Ahrefs for backlink research, Moz Pro for small teams that want users included, and Mangools, Serpstat or Ubersuggest when budget comes first.
Sarah ChenUpdated October 2026