HeyGen
Creator
Flat price, whole team$24.00
× 12 months$288.00
Per year
$2.40 per person / mo
$288
HeyGen vs Pictory
Compare with for .
HeyGen
90%
match · $288/yr
Pictory
58%
match · $300/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Pictory
Starter
Flat price, whole team$25.00
× 12 months$300.00
Per year
$2.50 per person / mo
$300
HeyGen
From $24Free plan
G2 4.8 · 1,908 reviewsBusiness teams that want presenter videos, translated versions and some generative footage from one self-serve platform.
vs
Pictory
From $25
Content marketers and small teams turning scripts, blog posts and slide decks into videos.
Side by side
| HeyGen | Pictory | |
|---|---|---|
| Pricing | Free; Creator $24/month billed yearly ($29 monthly) | 14-day trial; Starter $25/month billed yearly ($29 monthly) |
| G2 Rating | 4.8 (1,908 reviews) | Not yet verified |
| Best For | Business teams that want presenter videos, translated versions and some generative footage from one self-serve platform. | Content marketers and small teams turning scripts, blog posts and slide decks into videos. |
Pros and cons
HeyGen
Pros
- Avatar, translation and generative video in one product
- Free plan to test before paying
- SSO and SCORM on a self-serve Business plan
- Credits roll over for at least one month
Cons
- Credit cost per video varies, so usage is hard to predict
- Free plan limited to 1-minute, watermarked videos
- Team features start at $149/month
Pictory
Pros
- Predictable video minutes per year
- Fast way to repurpose written content
- Brand kits on every plan
- Large stock library
Cons
- Stock-based videos can look generic
- Exports top out at 1080p
- SCORM and SSO are Enterprise-only
Sarah Chen