Runway
Standard
Flat price, whole team$12.00
× 12 months$144.00
Per year
$1.20 per person / mo
$144
Starting price; rises with usage
Runway vs Pictory
Compare with for .
Runway
71%
match · $144/yr
Pictory
45%
match · $300/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Pictory
Starter
Flat price, whole team$25.00
× 12 months$300.00
Per year
$2.50 per person / mo
$300
Runway
From $12Free plan
Creative and marketing teams that need original AI footage for ads, product visuals and social content.
vs
Pictory
From $25
Content marketers and small teams turning scripts, blog posts and slide decks into videos.
Side by side
| Runway | Pictory | |
|---|---|---|
| Pricing | Free credits; Standard $12/month billed yearly ($15 monthly) | 14-day trial; Starter $25/month billed yearly ($29 monthly) |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Creative and marketing teams that need original AI footage for ads, product visuals and social content. | Content marketers and small teams turning scripts, blog posts and slide decks into videos. |
Pros and cons
Runway
Pros
- Generates footage that did not exist before
- Clear commercial rights
- Access to several leading video models
- Low entry price
Cons
- Credits buy seconds, not minutes, of video
- No presenter avatars or training features
- Individual plans are single-user
Pictory
Pros
- Predictable video minutes per year
- Fast way to repurpose written content
- Brand kits on every plan
- Large stock library
Cons
- Stock-based videos can look generic
- Exports top out at 1080p
- SCORM and SSO are Enterprise-only
Sarah Chen