Kajabi vs Kartra
Which learning & lms tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Kajabi
Established coaches and creators who use most of the built-in tools and would otherwise pay for several separate services.
Kartra
Marketers and coaches who want a funnel, email and checkout suite first, with courses and memberships included.
Side by side
| Kajabi | Kartra | |
|---|---|---|
| Pricing | From $143/month billed annually ($179 billed monthly) | From $52/month billed annually ($59 billed monthly), plus 5% on Essentials |
| G2 Rating | Not yet verified | Not yet verified |
| Best For | Established coaches and creators who use most of the built-in tools and would otherwise pay for several separate services. | Marketers and coaches who want a funnel, email and checkout suite first, with courses and memberships included. |
Pros and cons
Kajabi
Pros
- Everything in one subscription
- No revenue share on any plan
- Unlimited email and funnels on every plan
- Strong checkout and built-in sales tax
Cons
- Highest entry price in this comparison
- Basic capped at 5 products; only 2,500 contacts included
- Affiliates and branding removal need Growth
- Branded app $199/month unless on Pro
Kartra
Pros
- Funnel and email depth close to Kajabi
- SMS marketing included
- 0% fee from Starter
- HIPAA compliant at no extra cost
Cons
- Essentials allows 1 product and 1 course
- Auto-upgrade with a mid-cycle fee at the contact limit
- No dedicated community product
- Inconsistent pricing tables
Related comparisons
Kajabi alternatives
Switch to Systeme.io if you want Kajabi's all-in-one setup (courses, community, email and funnels) for $170 a year with no transaction fees. Pick Thinkific if your business is mainly courses, or Mighty Networks if your community is the product.
Sarah ChenUpdated October 2026Teachable alternatives
Switch to Thinkific if Teachable's product caps, Starter fee or missing community are the problem. Pick Podia for a simple all-in-one, Kajabi for built-in marketing, LearnWorlds for serious training, or Systeme.io to start free.
Sarah ChenUpdated October 2026