Starting price; rises with usage
Leadpages vs Carrd
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What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Leadpages
Marketers and small teams who want A/B testing and dynamic text replacement without visitor caps or Unbounce-level prices.
Carrd
Marketers and small businesses who need cheap, fast one-page campaign sites and don't rely on A/B testing.
Side by side
| Leadpages | Carrd | |
|---|---|---|
| Pricing | From $29/month; 20% off with annual billing | Free; Pro from $9/year (custom domains from $19/year) |
| G2 Rating | 4.3 (229 reviews) | 4.5 (34 reviews) |
| Best For | Marketers and small teams who want A/B testing and dynamic text replacement without visitor caps or Unbounce-level prices. | Marketers and small businesses who need cheap, fast one-page campaign sites and don't rely on A/B testing. |
Pros and cons
Leadpages
Pros
- No traffic caps on any plan, according to Leadpages
- A/B testing and DTR on a cheaper tier than Unbounce
- Built-in lead enrichment and anonymous visitor detection
- Inexpensive publishing plans if you don't need testing yet
Cons
- Only 5 active integrations below Optimize
- One team seat until Optimize
- Credit card required for the free trial
Carrd
Pros
- Cheapest way to put a page on a custom domain
- Very quick to learn and publish
- Lightweight one-page sites
- Priced by number of sites, not traffic
Cons
- No A/B testing, dynamic text replacement or popups listed
- One-page sites only
- Limited design depth
Related comparisons
Best Landing Page Builders
Pick Unbounce if you run paid campaigns and want pages, popups, A/B tests and AI traffic routing in one tool. Pick Leadpages for cheaper testing with no traffic caps, or Carrd if you just need one cheap page.
Unbounce alternatives
Leadpages is the best Unbounce alternative for most paid-ad teams: A/B testing and dynamic text replacement from $99/month with no traffic caps. Stay with Unbounce if Smart Traffic is central to your testing.