Leadpages
Entry plan
Flat price, whole team$29.00
× 12 months$348.00
Per year
$2.90 per person / mo
$348
Starting price; rises with usage
Leadpages vs Instapage
Compare with for .
Leadpages
63%
match · $348/yr
Instapage
44%
match · $948/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Instapage
Entry plan
Flat price, whole team$79.00
× 12 months$948.00
Per year
$7.90 per person / mo
$948
Leadpages
From $29
G2 4.3 · 229 reviewsSolo marketers and small teams who want A/B testing at a lower price and without visitor-based pricing.
vs
Instapage
From $79
G2 4.3 · 518 reviewsGrowth teams and agencies with several people building pages for many ads, who need collaboration, server-side testing and personalization.
Side by side
| Leadpages | Instapage | |
|---|---|---|
| Pricing | From $29/month (annual billing saves 20%) | From $79/month billed yearly ($99 monthly) |
| G2 Rating | 4.3 (229 reviews) | 4.3 (518 reviews) |
| Best For | Solo marketers and small teams who want A/B testing at a lower price and without visitor-based pricing. | Growth teams and agencies with several people building pages for many ads, who need collaboration, server-side testing and personalization. |
Pros and cons
Leadpages
Pros
- No traffic caps on any plan
- A/B testing from $99/month
- AI page creation and custom domains on every plan
- Heatmaps and Smart Traffic included on Optimize
Cons
- Only 5 active integrations below Optimize
- One team seat on every plan below Optimize
- Rebuilt product, and the pricing page contradicts itself on some limits
- Trial needs a credit card
Instapage
Pros
- Server-side A/B testing without page flicker
- Collaboration and reusable blocks for teams working at volume
- Popups, sticky bars and AI content from the entry plan
- 120+ integrations including HubSpot, Salesforce and Marketo
Cons
- A/B testing starts at $159/month on yearly billing
- Root domain publishing and heatmaps need the custom Convert plan
- Visitor caps on each plan
- Trial needs a card and ends at 2,500 visitors
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+2
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Pick Unbounce if you run paid campaigns and want pages, popups, A/B tests and AI traffic routing in one tool. Pick Leadpages for cheaper testing with no traffic caps, or Carrd if you just need one cheap page.
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Leadpages is the best Unbounce alternative for most paid-ad teams: A/B testing and dynamic text replacement from $99/month with no traffic caps. Stay with Unbounce if Smart Traffic is central to your testing.
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