Unbounce
Entry plan
Flat price, whole team$22.00
× 12 months$264.00
Per year
$2.20 per person / mo
$264
Unbounce vs Instapage
Compare with for .
Unbounce
64%
match · $264/yr
Instapage
41%
match · $948/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Instapage
Entry plan
Flat price, whole team$79.00
× 12 months$948.00
Per year
$7.90 per person / mo
$948
Unbounce
From $22
G2 4.3 · 386 reviewsMarketing teams and agencies running paid search and social campaigns who want pages, popups, A/B tests and AI traffic routing in one mature tool.
vs
Instapage
From $79
G2 4.3 · 518 reviewsGrowth teams and agencies with several people building pages for many ads, who need collaboration, server-side testing and personalization.
Side by side
| Unbounce | Instapage | |
|---|---|---|
| Pricing | From $22/month billed yearly ($29 monthly) | From $79/month billed yearly ($99 monthly) |
| G2 Rating | 4.3 (386 reviews) | 4.3 (518 reviews) |
| Best For | Marketing teams and agencies running paid search and social campaigns who want pages, popups, A/B tests and AI traffic routing in one mature tool. | Growth teams and agencies with several people building pages for many ads, who need collaboration, server-side testing and personalization. |
Pros and cons
Unbounce
Pros
- Pages, popups and sticky bars share one builder and conversion goals
- Clear upgrade path from pages to A/B tests to AI routing
- Large integration library from the Build plan
- Free trial without a credit card
Cons
- A/B testing starts at $112/month on yearly billing
- Visitor caps on every plan, with overage fees
- Starter is limited to 5 pages and 500 visitors with no popups
- More users or domains means a higher tier
Instapage
Pros
- Server-side A/B testing without page flicker
- Collaboration and reusable blocks for teams working at volume
- Popups, sticky bars and AI content from the entry plan
- 120+ integrations including HubSpot, Salesforce and Marketo
Cons
- A/B testing starts at $159/month on yearly billing
- Root domain publishing and heatmaps need the custom Convert plan
- Visitor caps on each plan
- Trial needs a card and ends at 2,500 visitors
Related comparisons
Website Builders
+2
Emily RodriguezUpdated October 2026
Best Landing Page Builders
Pick Unbounce if you run paid campaigns and want pages, popups, A/B tests and AI traffic routing in one tool. Pick Leadpages for cheaper testing with no traffic caps, or Carrd if you just need one cheap page.
+2Emily RodriguezUpdated October 2026Website Builders+2Emily RodriguezUpdated October 2026
Unbounce alternatives
Leadpages is the best Unbounce alternative for most paid-ad teams: A/B testing and dynamic text replacement from $99/month with no traffic caps. Stay with Unbounce if Smart Traffic is central to your testing.
+2Emily RodriguezUpdated October 2026