Unbounce
Entry plan
Flat price, whole team$22.00
× 12 months$264.00
Per year
$2.20 per person / mo
$264
Unbounce vs Webflow
Compare with for .
Unbounce
56%
match · $264/yr
Webflow
81%
match · $180/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Webflow
Basic site plan
Flat price, whole team$15.00
× 12 months$180.00
Per year
$1.50 per person / mo
$180
Unbounce
From $22
G2 4.3 · 386 reviewsMarketing teams and agencies running paid search and social campaigns who want pages, popups, A/B tests and AI traffic routing in one mature tool.
vs
Webflow
From $15Free plan
G2 4.4 · 995 reviewsMarketing teams that run their main site on Webflow and want campaign pages on the same domain, design system and CMS.
Side by side
| Unbounce |  Webflow | |
|---|---|---|
| Pricing | From $22/month billed yearly ($29 monthly) | Free; paid site plans from $15/month (billed yearly) |
| G2 Rating | 4.3 (386 reviews) | 4.4 (995 reviews) |
| Best For | Marketing teams and agencies running paid search and social campaigns who want pages, popups, A/B tests and AI traffic routing in one mature tool. | Marketing teams that run their main site on Webflow and want campaign pages on the same domain, design system and CMS. |
Pros and cons
Unbounce
Pros
- Pages, popups and sticky bars share one builder and conversion goals
- Clear upgrade path from pages to A/B tests to AI routing
- Large integration library from the Build plan
- Free trial without a credit card
Cons
- A/B testing starts at $112/month on yearly billing
- Visitor caps on every plan, with overage fees
- Starter is limited to 5 pages and 500 visitors with no popups
- More users or domains means a higher tier
Webflow
Pros
- Landing pages share design and components with your site
- Strong CMS for programmatic pages
- Unlimited form submissions from Basic
- Testing and personalization available in-house via Optimize
Cons
- Steeper learning curve than dedicated landing page tools
- Optimize add-on is priced through sales
- Site and workspace plans are billed separately
- No popup builder listed on the pricing page
Emily Rodriguez