Webflow vs Wix
Which website builders tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Webflow
From $15Free plan
G2 4.4 · 995 reviewsDesigners, agencies, and marketing teams who want pixel-level control and production-ready responsive sites without writing most code, plus CMS-driven marketing sites and landing pages.
vs
Wix
From $17Free plan
G2 4.2 · 1,889 reviewsSmall businesses, creators, and entrepreneurs who want an all-in-one website builder with strong design flexibility, built-in marketing tools, and optional ecommerce/bookings without needing to code.
Side by side
 Webflow |  Wix | |
|---|---|---|
| Pricing | Free; paid site plans from $15/month (billed yearly) | Free; paid from $17/month (billed yearly) |
| G2 Rating | 4.4 (995 reviews) | 4.2 (1,889 reviews) |
| Best For | Designers, agencies, and marketing teams who want pixel-level control and production-ready responsive sites without writing most code, plus CMS-driven marketing sites and landing pages. | Small businesses, creators, and entrepreneurs who want an all-in-one website builder with strong design flexibility, built-in marketing tools, and optional ecommerce/bookings without needing to code. |
Pros and cons
Webflow
Pros
- High design flexibility compared with typical drag-and-drop builders
- Strong CMS for content-driven sites and reusable components
- Fast, reliable managed hosting and easy publishing to custom domains
- Large template ecosystem and active community/resources
Cons
- Steeper learning curve than simpler website builders
- Costs can add up (site plan + workspace seats + add-ons/ecommerce)
- Ecommerce and some advanced features can be limiting versus dedicated platforms for complex stores
Wix
Pros
- Very easy to start with templates, the AI site builder, and a visual editor
- Large ecosystem of apps and built-in business features (stores, bookings, marketing)
- Good design control compared with many website builders
- Scales from simple sites to more advanced needs (ecommerce, memberships, automations)
Cons
- Switching templates after publishing can be difficult and may require rebuilding
- Performance/SEO can depend heavily on template/apps; optimization may take effort
- Costs can rise with higher-tier plans, ecommerce, and paid apps
Emily Rodriguez