Skip to main content
Website Builders

Webflow vs Ghost

Compare with for 10 people.

Webflow
81%
match · $180/yr
Ghost
67%
match · $180/yr

Webflow is the better fit.

Users rate it 4.4 out of 5 on G2.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Webflow
Basic site plan
Flat price, whole team$15.00
× 12 months$180.00
Per year
$1.50 per person / mo
$180

Ghost
Entry plan
Flat price, whole team$15.00
× 12 months$180.00
Per year
$1.50 per person / mo
$180

Choose a tool

Webflow

From $25Free plan
G2 4.4 · 995 reviews

Design-led brands, agencies and small marketing teams that want a custom look and a structured CMS, and that work with a Webflow designer.

Ghost

From $15Free plan
G2 4.0 · 40 reviews

Content-led small businesses, newsletters and creators who grow through writing and email and may charge for content.

Side by side

WebflowGhost
PricingFree; CMS site plan from $25/month (billed yearly)From $15/month (billed yearly); free to self-host
G2 Rating4.4 (995 reviews)4.0 (40 reviews)
Best ForDesign-led brands, agencies and small marketing teams that want a custom look and a structured CMS, and that work with a Webflow designer.Content-led small businesses, newsletters and creators who grow through writing and email and may charge for content.

Pros and cons

Webflow

Pros

  • Design control beyond template builders
  • Real CMS with custom fields
  • Clean split between design and content editing
  • No plugins or servers to maintain

Cons

  • Steeper learning curve than Squarespace or Wix
  • A blog needs Premium, not Basic
  • Site and workspace plans are billed separately
  • Most owners will need a designer for the first build

Ghost

Pros

  • Best blogging and newsletter experience here
  • Paid memberships with no Ghost transaction fee
  • Fast, clean sites without plugin sprawl
  • Open source, so you can switch between Ghost(Pro) and self-hosting

Cons

  • Not a general site builder: no store, bookings or drag-and-drop design
  • Ghost(Pro) price rises with member count
  • Self-hosting needs server skills
  • Smaller theme and integration ecosystem than WordPress

Related comparisons

Explore other categories