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Website Builders

Unbounce vs Framer

Compare with for 10 people.

Unbounce
50%
match · $264/yr
Framer
79%
match · $120/yr

Framer is the better fit.

It costs $144 less a year for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Unbounce
Entry plan
Flat price, whole team$22.00
× 12 months$264.00
Per year
$2.20 per person / mo
$264

Framer
Basic site plan
Smaller bill
Flat price, whole team$10.00
× 12 months$120.00
Per year
$1.00 per person / mo
$120

Extra editors $20 a month each

Choose a tool

Unbounce

From $22
G2 4.3 · 386 reviews

Marketing teams and agencies running paid search and social campaigns who want pages, popups, A/B tests and AI traffic routing in one mature tool.

Framer

From $10Free plan
G2 4.5 · 145 reviews

Startups and SaaS teams that want polished, fast landing pages that match their marketing site, and can add testing later.

Side by side

UnbounceFramer
PricingFrom $22/month billed yearly ($29 monthly)Free; paid from $10/month (yearly billing)
G2 Rating4.3 (386 reviews)4.5 (145 reviews)
Best ForMarketing teams and agencies running paid search and social campaigns who want pages, popups, A/B tests and AI traffic routing in one mature tool.Startups and SaaS teams that want polished, fast landing pages that match their marketing site, and can add testing later.

Pros and cons

Unbounce

Pros

  • Pages, popups and sticky bars share one builder and conversion goals
  • Clear upgrade path from pages to A/B tests to AI routing
  • Large integration library from the Build plan
  • Free trial without a credit card

Cons

  • A/B testing starts at $112/month on yearly billing
  • Visitor caps on every plan, with overage fees
  • Starter is limited to 5 pages and 500 visitors with no popups
  • More users or domains means a higher tier

Framer

Pros

  • Very polished pages without code
  • Custom domain from $10/month on yearly billing
  • Native forms with webhook and Google Sheets delivery
  • Staging and branching on Pro

Cons

  • A/B testing is a paid add-on
  • No popup or sticky bar builder listed on the pricing page
  • Editor seats add up for larger teams
  • Design-first canvas takes learning for non-designers

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