Unbounce

Marketing teams and agencies running paid search and social campaigns who want pages, popups, A/B tests and AI traffic routing in one mature tool.

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Quick overview

Pricing: From $22/month billed yearly ($29 monthly)
Plans: 14-day free trial, no credit card (one user, no custom domains, some traffic limits). Yearly billing saves 25%. Starter $22/mo yearly or $29 monthly (5 pages, 500 visitors, 1 user, 1 root domain). Build $74/mo yearly or $99 monthly (unlimited pages, 20,000 visitors, popups, sticky bars, AI copywriting, integrations). Experiment $112/mo yearly or $149 monthly (30,000 visitors, 3 users, 2 root domains, unlimited A/B testing). Optimize $187/mo yearly or $249 monthly (50,000 visitors, 5 users, 3 root domains, AI traffic optimization). Concierge and Agency: custom. Unlimited conversions and subdomains on all plans; one-time overage fees if you exceed traffic limits.
G2 rating: 4.3 / 5.0
Comparisons: Featured in 2 comparisons

Key features

Drag-and-drop landing page builder with 100+ templates and custom code
Popups and sticky bars from the Build plan, with scheduling and advanced triggers on Optimize
Unlimited A/B testing, dynamic text replacement and confidence intervals from Experiment
Smart Traffic AI routing (listed as AI traffic optimization) on Optimize
AI copywriting, 1,000+ integrations and an MCP server for AI assistants

Pros

Pages, popups and sticky bars share one builder and conversion goals
Clear upgrade path from pages to A/B tests to AI routing
Large integration library from the Build plan
Free trial without a credit card

Cons

A/B testing starts at $112/month on yearly billing
Visitor caps on every plan, with overage fees
Starter is limited to 5 pages and 500 visitors with no popups
More users or domains means a higher tier

Unbounce in our comparisons

Website Builders

Best Landing Page Builders

Pick Unbounce if you run paid campaigns and want pages, popups, A/B tests and AI traffic routing in one tool. Pick Leadpages for cheaper testing with no traffic caps, or Carrd if you just need one cheap page.

Emily RodriguezUpdated October 2026

Website Builders

Unbounce alternatives

Leadpages is the best Unbounce alternative for most paid-ad teams: A/B testing and dynamic text replacement from $99/month with no traffic caps. Stay with Unbounce if Smart Traffic is central to your testing.

Emily RodriguezUpdated October 2026