Instapage
Entry plan
Flat price, whole team$79.00
× 12 months$948.00
Per year
$7.90 per person / mo
$948
Instapage vs Webflow
Compare with for .
Instapage
38%
match · $948/yr
Webflow
81%
match · $180/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Webflow
Basic site plan
Flat price, whole team$15.00
× 12 months$180.00
Per year
$1.50 per person / mo
$180
Instapage
From $79
G2 4.3 · 518 reviewsGrowth teams and agencies with several people building pages for many ads, who need collaboration, server-side testing and personalization.
vs
Webflow
From $15Free plan
G2 4.4 · 995 reviewsMarketing teams that run their main site on Webflow and want campaign pages on the same domain, design system and CMS.
Side by side
| Instapage |  Webflow | |
|---|---|---|
| Pricing | From $79/month billed yearly ($99 monthly) | Free; paid site plans from $15/month (billed yearly) |
| G2 Rating | 4.3 (518 reviews) | 4.4 (995 reviews) |
| Best For | Growth teams and agencies with several people building pages for many ads, who need collaboration, server-side testing and personalization. | Marketing teams that run their main site on Webflow and want campaign pages on the same domain, design system and CMS. |
Pros and cons
Instapage
Pros
- Server-side A/B testing without page flicker
- Collaboration and reusable blocks for teams working at volume
- Popups, sticky bars and AI content from the entry plan
- 120+ integrations including HubSpot, Salesforce and Marketo
Cons
- A/B testing starts at $159/month on yearly billing
- Root domain publishing and heatmaps need the custom Convert plan
- Visitor caps on each plan
- Trial needs a card and ends at 2,500 visitors
Webflow
Pros
- Landing pages share design and components with your site
- Strong CMS for programmatic pages
- Unlimited form submissions from Basic
- Testing and personalization available in-house via Optimize
Cons
- Steeper learning curve than dedicated landing page tools
- Optimize add-on is priced through sales
- Site and workspace plans are billed separately
- No popup builder listed on the pricing page
Emily Rodriguez