Instapage
Entry plan
Flat price, whole team$79.00
× 12 months$948.00
Per year
$7.90 per person / mo
$948
Instapage vs Carrd
Compare with for .
Instapage
32%
match · $948/yr
Carrd
77%
match · $9/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Carrd
Pro
Flat price, whole team$0.75
× 12 months$9.00
Per year
$0.08 per person / mo
$9
Instapage
From $79
G2 4.3 · 518 reviewsAgencies and in-house PPC teams with large ad budgets who want closely matched pages for every ad group.
vs
Carrd
From $9Free plan
G2 4.5 · 34 reviewsMarketers and small businesses who need cheap, fast one-page campaign sites and don't rely on A/B testing.
Side by side
| Instapage | Carrd | |
|---|---|---|
| Pricing | From $79/month (billed yearly) | Free; Pro from $9/year (custom domains from $19/year) |
| G2 Rating | 4.3 (518 reviews) | 4.5 (34 reviews) |
| Best For | Agencies and in-house PPC teams with large ad budgets who want closely matched pages for every ad group. | Marketers and small businesses who need cheap, fast one-page campaign sites and don't rely on A/B testing. |
Pros and cons
Instapage
Pros
- Server-side testing avoids flicker
- AdMap and ad-to-page personalization (Convert) suit large ad accounts
- Unlimited conversions and contacts
- Enterprise controls on Convert (audit logs, direct lead bypass, 99.9% uptime SLA)
Cons
- A/B testing starts at $159/month billed yearly
- Visitor caps on every plan (15,000 on Create)
- Expensive if you only need simple pages
Carrd
Pros
- Cheapest way to put a page on a custom domain
- Very quick to learn and publish
- Lightweight one-page sites
- Priced by number of sites, not traffic
Cons
- No A/B testing, dynamic text replacement or popups listed
- One-page sites only
- Limited design depth
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Leadpages is the best Unbounce alternative for most paid-ad teams: A/B testing and dynamic text replacement from $99/month with no traffic caps. Stay with Unbounce if Smart Traffic is central to your testing.
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