Moz Local vs Whitespark
Which seo & content tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Moz Local
From $20
G2 4.2 · 476 reviewsSingle-location and small multi-location businesses in the US, UK or Canada that want synced listings at the lowest published price.
vs
Whitespark
From $14Free plan
Local SEO consultants and agencies that want specialist rank tracking and citation tools, or one-time citation building instead of a listing subscription.
Side by side
| Moz Local | Whitespark | |
|---|---|---|
| Pricing | From $20/month per location ($16/mo billed annually) | Free Citation Finder plan; Local Rank Tracker from $14/month (billed annually) |
| G2 Rating | 4.2 (476 reviews) | Not yet verified |
| Best For | Single-location and small multi-location businesses in the US, UK or Canada that want synced listings at the lowest published price. | Local SEO consultants and agencies that want specialist rank tracking and citation tools, or one-time citation building instead of a listing subscription. |
Pros and cons
Moz Local
Pros
- Listing sync from $199 per location per year
- 90+ directories including voice assistants and car navigation
- Local Grid and review monitoring on the entry plan
- Simple, published per-location pricing
Cons
- US, UK and Canada only
- Every location is billed in full, so costs rise in a straight line
- AI features are paid add-ons below Elite
- No free trial listed for Moz Local
Whitespark
Pros
- Buy only the tools you need
- Rank tracker allows unlimited domains and locations
- Free Citation Finder plan and free trials on several tools
- Done-for-you citations with no subscription
Cons
- No single bundle; a full stack means several bills
- No automated listing sync network
- Reputation Builder at $79 per location is costly next to rivals
- Multi-location review pricing is by quote
Sarah Chen